Formations et expériences professionnelles
Formations
Etudes Doctorales en Marketing et Leadership
University of St. Gallen, Switzerland
PhD thesis: "Brand-Specific Leadership: On Its Effects and Trainability" (grade: 6.0 "summa cum laude")
Supervisor: Prof. Dr. Torsten Tomczak, University of St. Gallen
Co-Supervisor: Prof. Dr. Andreas Herrmann, University of St. Gallen
2004
- 2008
Suisse
Visiting Scholar
University of Michigan, Ann Arbor, United States
Superviseur: Richard P. Bagozzi, PhD, University of Michigan
2007
- 2008
U.S.A.
Master of Arts
Etudes Supérieures Universitaires en Management des Médias, Loi des Médias et Psychologie Organisationnelle
Thèse de Master: "TV Strategies for Reaching the Homosexual Target Group"
Superviseur: Prof. Dr. Heinz Pürer, Université de Munich (LMU)
2001
- 2004
Allemagne
Etudes universitaires en Sciences de Communication
Université de Munich (LMU)
1999
- 2001
Allemagne
Expériences professionnelles
Professeur Assistant en Marketing
Université de Lausanne
2009
Suisse
Post-doctoral researcher and project manager
Institute of Marketing and Retailing
University of St. Gallen
2008
- 2009
Suisse
Autres activités
American Marketing Association
2007
Ad-hoc reviewer for the Journal of Personal Selling and Sales Management
2009
Ad-hoc reviewer for the European Journal of Marketing
2008
Member of the American Marketing Association
2007
Member of the European Marketing Academy
2007
Ad-hoc reviewer for the Journal of Personal Selling and Sales Management
2006
