Ghislaine Cestre

Publications | Mémoires et thèses

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47 publications

2011 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1996 | 1995 | 1994 | 1993 | 1992 |
2011
 
Perspectives on Responsible Marketing
Usunier J.-C., Cestre G., Czellar S., Morhart F. M., Müller B., 2011/06. pp. 89-102 dans Palazzo G., Wentland M. (eds.) Responsible Management Practices for the 21st Century, Paris: Pearson.
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2009
 
Le consommateur face au marketing écologique, publié dans "Echos Money" No 15
Cestre G., 2009., Magazine de la Junior Entreprise, Université de Lausanne, Faculté des Hautes Etudes Commerciales.
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The consequences of retailer vs. media communication about the use of intrusive marketing practices on customer attitudes, satisfaction, trust and loyalty
Cestre G., Lalos M., 2009. pp. 968-969 dans Advances in Consumer Research, proceedings of the ACR North American Conference (San Francisco 2008). Peer-reviewed.
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2008
 
Further considerations on the relevance of country-of-origin research
Usunier J.-C., Cestre G., 2008/12. European Management Review, 5 (4) pp. 271-274. Peer-reviewed.
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Paying today or tomorrow? The effects of implementing intrusive marketing practices on loyal customers
Cestre G., Lalos M., 2008/05. dans 37th European Marketing Academy (EMAC) Conference, Brighton. Peer-reviewed.
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2007
 
A Test of the Quasi-Circumplex Structure of Human Values
Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2007. Journal of Research in Personality, 41 (4) pp. 820-840. Peer-reviewed.
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Marketing and purchasing management
Cestre G., Salle R. et al. , 2007. dans Perret F.-L., Jaffeux C. (eds.) Essentials of Logistics and Management (2nd edition), EPFL Press.
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Product ethnicity: Cognitive Associations between Products and Countries
Cestre G., Usunier J.-C., 2007. (0712) Working papers IRM, Université de Lausanne - HEC.
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Product Ethnicity: Revisiting the Match between Products and Countries
Cestre G., Usunier J.-C., 2007. Journal of International Marketing, 15 (3) pp. 32-72. Peer-reviewed.
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2006
 
A confirmatory approach of the circular nature of Schwartz's Value System
Cestre G., Perrinjaquet A., Furrer O., Marguerat D., Usunier J.-C., 2006. (0601) Working papers IUMI, Université de Lausanne - HEC.
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A Test of the Circumplex Structure of Human Values
Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2006. (0601) Working paper IUMI, Université de Lausanne - Faculté des Hautes Etudes Commerciales.
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2005
 
Le géomarketing au service de l'entreprise, puvlié dans "Bulletin HEC" No 71
Cestre G., 2005/10..
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Measuring Involvement in Ecology Using a Five-factor Scale
Cestre G., Marguerat D., 2005/09. dans Consumer Personality and Research Methods (CPRM) Conference, Dubrovnik. Peer-reviewed.
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EIS : A Scale to Measure Involvement in Ecology
Cestre G., Marguerat D., 2005/05. dans 34th European Marketing Academy (EMAC) Conference, Milan. Peer-reviewed.
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Market Research Dynamics
Cestre G., 2005. dans Xardel D., Raju M.S. (eds.) Marketing Management - International Perspectives, Vijay Nicole India.
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Product ethnicity: An exploratory approach
Cestre G., Usunier J.-C., 2005. (0505) Working paper IUMI, Université de Lausanne - HEC.
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2004
 
Eco-Labelled Product Purchase and Recycling Behaviour - A Structural Equations Model
Cestre G., Marguerat D., 2004/05. dans 33rd European Marketing Academy (EMAC) Conference, Murcia. Peer-reviewed.
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Determining ecology-related purchase and post-purchase behaviours using structural equations
Cestre G., Marguerat D., 2004. (0403) Working paper IUMI, Université de Lausanne - HEC.
[serval:BIB_786F45C61C29]
2003
 
Ecolabels et consommation : Variables intervenant dans le processus d'achat
Cestre G., Marguerat D., 2003. (0309) Working paper IUMI, Université de Lausanne - HEC.
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Marketing éthique: Caveat emptor ou caveat venditor? Published in "Echos/Money" 9
Cestre G., 2003..
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2002
 
Building Reputation Through Social Accountability - The Switcher / Prem Group Experience in India
Cestre G., 2002/05. dans 6th International Conference on Corporate Reputation, Identity and Competitiveness, Reputation Institute, Boston. Peer-reviewed.
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Le consommateur "vert" - Attitude et comportement
Marguerat D., Cestre G., 2002. (0211) Working papers IUMI, Université de Lausanne - HEC.
[serval:BIB_8D4E0C46306B]
 
Marketing and purchasing management
Cestre G., Salle R. et al. , 2002. dans Perret F.-L., Jaffeux C. (eds.) Essentials of Logistics and Management (1st edition), EPFL Press.
[serval:BIB_FAE56EABA8FD]
 
Marketing vert et comportement: l'attitude du consommateur face aux produits éco-labelisés
Cestre G, Marguerat D, 2002., Institut universitaire de management international (IUMI), Ecole des HEC.
[serval:BIB_22768]
2001
 
H-Mod: La relation moins-que-parfaite
Cestre G, 2001., Institut universitaire de management international (IUMI), Ecole des HEC.
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Le marketing des OGM dans l'agro-alimentaire, publié dans "Echos Money" No 7
Cestre G., 2001., Magazine de la Junior Entreprise HEC de Lausanne.
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Social accountability and performance : The Switcher ? Prem Group experience in India
Cestre G., 2001. dans Competitiveness in the XXIst Century : Social Dimension of Corporate Success, International Labour Organisation.
[serval:BIB_28B84E84A844]
2000
 
Consumer Evaluations of Product Co-branding : An Investigation of the Role of Brand Dominance on the Evaluation of an Alliance
Cestre G., Uhlmann V., 2000/05. dans 5th International Conference on Corporate and Marketing Communication (CMC), Rotterdam. Peer-reviewed.
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Marketing and purchasing management: Recent developments in business relationships
Cestre G., Salle R., 2000., Institut universitaire de management international (IUMI), Ecole des HEC, Université de Lausanne.
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Marketing B to B - Recent developments in business relationships
Cestre G., Salle R. et al , 2000. (0005) Working paper IUMI, Université de Lausanne - HEC.
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1999
 
Consumer Decision Making - Marketing and Competition in the Information Age
Cestre G., 1999/05. dans 28th European Marketing Academy (EMAC) Conference, Berlin. Peer-reviewed.
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Gestion Stratégique de la Marque - Analyse et Modélisation
Uhlmann V., Cestre G., 1999. (9906) Working paper IUMI, Université de Lausanne, Faculté des HEC, Institut de recherche en management.
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1998
 
Assessing consumer preferences in the context of new product diffusion
Cestre G., Darmon R.Y., 1998. International Journal of Research in Marketing, vol 15 (2) pp. 123-135. Peer-reviewed.
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PME : Un besoin de formation en management ... et bien des questions. Published in "Guide de la PME", AGEFI
Cestre G., 1998..
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1997
 
Estimer la valeur d'une étude marketing. Published in "Echos/Money" 2
Cestre G., 1997..
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Le capital-clients, nouvelle valeur de l'entreprise. Published in "Guide de la PME", AGEFI
Cestre G., 1997..
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1996
 
Diffusion et innovativité: définition, modélisation et mesure
Cestre G., 1996. Recherche et Applications en Marketing, 11 (1) pp. 71-90. Peer-reviewed.
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Importance stratégique de l'information et rôle des bases de données en marketing
Cestre G., 1996. Die Unternehmung, 50 (3) pp. 163-169. Peer-reviewed.
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1995
 
Managing Crossborder Inter-institutional Cooperation
Cestre G., Bernasconi M., 1995. dans 55th Annual Meeting of the Academy of Management (AM), Vancouver. Peer-reviewed.
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1994
 
Academic Exchanges: An International Perspective
Cestre G., Andrews R., 1994/10. dans 30th Annual Conference, The Institute of Management Sciences (Southeastern Chapter), Myrtle Beach. Peer-reviewed.
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1993
 
The Use of Situational Variables in Conjoint Analysis: A Product's Time of Introduction and Market Penetration
Cestre G., 1993/06. dans 20ème Séminaire International de Recherche en Marketing, La Londe Les Maures. Peer-reviewed.
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Extending Conjoint Measurement to Situational Variables
Cestre G., Darmon R., 1993. (40) Cahier de recherche CERAM, CERAM Business School - Sophia Antipolis.
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Marketing et Réseaux d'Entreprises
Cestre G., Xardel D., 1993., 2785 127, P.U.F. Collection "Que Sais-Je?".
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SME's and the Challenges for the Future: A Comparison between Italy, France, Germany and Japan
Cestre G., 1993. Rapport de recherche ADESEP, ADESEP - Marne-la-Vallée, France (en collaboration avec le Centro Studi d'Impresa, Milan, Italie).
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1992
 
New Product Acceptance: The Impact of Diffusion Factors on Consumer Preference Patterns
Cestre G., 1992/06. dans 13th Annual Conference, Administrative Sciences Association of Canada (ASAC), Québec. Peer-reviewed.
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La rencontre des préférences individuelles et de la diffusion des innovations: Un lien à établir
Cestre G., 1992/05. dans 8e Congrès Annuel, Association Française du Marketing (AFM), Lyon. Peer-reviewed.
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Current Advertising Budgeting Practices of Canadian Advertisers and Agencies
Cestre G., Laroche M., Desjardins L., 1992. Canadian Journal of Administrative Sciences, 9 (4) pp. 279-293. Peer-reviewed.
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