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Jean-Claude Usunier

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86 publications

2023 | 2022 | 2020 | 2019 | 2018 | 2017 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1998 |

2023

Deglobalization

Usunier Jean-Claude, 2023/03/03., “Deglobalization” (2024) in Eric Davoine et Olivier Furrer, and Sophie Nivoix, Internationalization and Organizations, Challengexs and prospects, Abingdon Routledge, 2024, 229-244..

[URN][serval:BIB_3AE33BEB81A3]

2022

La Déglobalisation

Usunier Jean-Claude, 2022/08/31. dans Eric Davoine et Olivier Furrer (2022), Les Défis de l’internationalisation, Paris, Vuibert..

[URN][serval:BIB_8EE359B7A403]

2020

Masterclass about Cross-Cultural and Intercultural Business Research

Usunier Jean-Claude, 2020/02/15., This presentation is a Masterclass about Cross-Cultural and Intercultural Business Research given by Jean-Claude Usunier at UWA (University of Western Australia, Perth) mid-February 2020..

[URN][serval:BIB_E0878383B0FA]

Spotlight on intercultural business negotiators

Usunier Jean-Claude, 2020/01/15. Coaching at Work.

[URN][serval:BIB_8CB2A1D11AAC]

2019

Guidelines for effective intercultural business negotiations

Usunier Jean-Claude, 2019/10/14. Strategic HR Review, 18 (5) pp. 199-203.

[URN][DOI][serval:BIB_769BD71C387D]

Chemins de l’in(ter)disciplinarité: connaissance, corps, language

Benaroyo L., Berthoud A.-C., Diezi J., Merminod G., Papaux A., Schenk F., Usunier J.-C., Volken H., 2019/03. Sciences et enjeux, 10 216, L'Harmattan - Academia.

[serval:BIB_C0825649895B]

2018

Religions as brands? Religion and spirituality in consumer society

Stolz Joerg, Usunier Jean-Claude, 2018/03/04. Journal of Management, Spirituality & Religion pp. 1-26.

[URN][DOI][serval:BIB_1E2C6D781561]

Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience

Usunier Jean-Claude, 2018. pp. 189-212 dans Advances in Global Marketing, Springer International Publishing.

[URN][DOI][serval:BIB_CFD7073AA045]

2017

International and Cross-Cultural Business Research

Usunier Jean-Claude, van Herk Hester, Lee Julie Anne, 2017., SAGE Publications Ltd.

[DOI][serval:BIB_C0D8E648C63F]

2014

Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality

Usunier J-C., Stolz J. (eds.), 2014/01. AHRC/ESRC Religion and Society Series 276, Ashgate.

[serval:BIB_B4F3B3D08DA7]

2013

La rhétorique circulaire du monolinguisme anglais dans le domaine de l'économie et du management

Jean-Claude Usunier, 2013/12. Bulletin Suisse de Linguistique Appliquée, ISSN 1023-2044 Numéro spécial pp. 107-120. Peer-reviewed.

[serval:BIB_2BCAFFD37F19]

"Comparative Thick Description: Articulating similarities and differences in local consumer experience"

Jean-Claude Usunier Stéphane Sbizzera, 2013/02. International Marketing Review, 30 (1) pp. 42-55. Peer-reviewed.

[DOI][serval:BIB_B2E9643EBBFA]

International Negotiations

Jean-Claude Usunier, 2013. pp. 133-164 dans Jean-François Chanlat Eduardo Davel Jean-Pierre Dupuis (eds.) Cross-Cultural Management chap. 5, Routledge.

[serval:BIB_1F81A9DA4E1D]

Marketing Across Cultures

Jean-Claude Usunier, Julie Lee, 2013/01., 6ème édition 478, Pearson.

[serval:BIB_88F893A5B038]

Plurilinguisme et construction des savoirs sous l'angle de diverses disciplines

Berthoud A.C., Benaroyo L., Diezi J., Dubochet J., Merminod G., Papaux A., Schenk F., Usunier J.-C., Volken H., 2013. Synergies Europe 8 pp. 29-51.

[serval:BIB_4CA64687031D]

2012

Corporate Branding: An Interdisciplinary Literature Review

Marc Fetscherin, Jean-Claude Usunier, 2012/05. European Journal of Marketing, 46 (5) pp. 733-753. Peer-reviewed.

[serval:BIB_A634C95BD228]

Marketing International, Marchés, Cultures et Organisations

Nathalie Prime, Jean-Claude Usunier, 2012/05. 462, Pearson.

[serval:BIB_A6761CF599E6]

Does the trust game measure trust?

Brülhart M., Usunier J. C., 2012/04. Economics Letters, 115 (1) pp. 20-23. Peer-reviewed.

[DOI][WoS][serval:BIB_E3372010AD33]

2011

Langue et Commerce International des Services : Un Point de Situation

Jean-Claude Usunier, 2011/12. Français & Société, 22-23 pp. 69-88. Peer-reviewed.

[serval:BIB_BF3458A49ABA]

The Perceived Trade-Off Between Corporate Social and Economic Responsibilities: A Cross-National Study

Jean-Claude Usunier, Olivier Furrer, Amandine Perrinjaquet, 2011/12. International Journal of Cross-Cultural Management, 11 (3) pp. 279-302. Peer-reviewed.

[DOI][serval:BIB_1CD58876DA02]

International branding: Creating Global Brand Equity Through language

Jean-Claude Usunier Janet Shaner, 2011/11. pp. 5-22 dans T.C Melewar , Suraksha Gupta (eds.) Strategic International Marketing, Palgrave-Macmillan.

[serval:BIB_BDB616CED06E]

Conceptual Equivalence

Usunier Jean-Claude, 2011/09. pp. 49-50 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, Sage Publications, Londres.

[serval:BIB_F04EDD188F15]

Cross-National/Cultural Comparisons

Usunier Jean-Claude, 2011/09. pp. 65-66 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications.

[serval:BIB_92DA17566541]

Measurement Invariance in Multigroup Research

Usunier Jean-Claude, 2011/09. pp. 182-184 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications.

[serval:BIB_E1E503F50570]

Response Styles in Cross-National Research

Usunier Jean-Claude, 2011/09. pp. 269-271 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications.

[serval:BIB_907CE511FFEB]

Sampling Equivalence in Cross-National Research

Usunier Jean-Claude, 2011/09. pp. 276-278 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications.

[serval:BIB_CCBA23A91D31]

The Shift from Manufacturing to Brand Origin: Suggestions for improving COO relevance

Usunier Jean-Claude, 2011/09. International Marketing Review, 28 (5) pp. 486-496. Peer-reviewed.

[serval:BIB_0421D53F6448]

Language as a Resource to Assess Cross-cultural Equivalence in Quantitative Management Research

Usunier Jean-Claude, 2011/07. Journal of World Business, 2011, volume 46 (3) pp. 314-319. Peer-reviewed.

[DOI][serval:BIB_0A3291B7996D]

Perspectives on Responsible Marketing

Usunier J.-C., Cestre G., Czellar S., Morhart F. M., Müller B., 2011/06. pp. 89-102 dans Palazzo G., Wentland M. (eds.) Responsible Management Practices for the 21st Century, Paris: Pearson.

[serval:BIB_667349C6E878]

Product Ethnicity

Usunier J.-C., 2011/03. pp. 176-178 dans Daniel C. Bello , David A. Griffith (eds.) Wiley International Encyclopedia of Marketing. Vol. 6, John Wiley & Sons.

[DOI][serval:BIB_2A6EBC4518A0]

2010

Un plurilinguisme pragmatique face au mythe de l'anglais lingua franca de l'enseignement supérieur

Usunier Jean-Claude, 2010/07. pp. 37-48 dans Anne-Claude Berthoud (eds.) Les Enjeux du Plurilinguisme pour la Construction et la Circulation des Savoirs, Berne: Académie Suisse des Sciences Humaines.

[serval:BIB_5E0A0D1975D4]

Book review of "Beyond Hofstede, Culture Frameworks for Global Marketing and Management", Cheryl Nata (ed.), Palgrave Macmillan, 2009.

Usunier Jean-Claude, 2010/04. International Journal of Cross-Cultural Management, 10 (1) pp. 122-124.

[serval:BIB_D5AA38E40C47]

The Influence of High- and Low-Context Communication Styles on the Design, Content, and Language of Business-to-Business Web Sites

Usunier Jean-Claude, Roulin Nicolas, 2010/04. Journal of Business Communication, 47 (2) pp. 189-227. Peer-reviewed.

[serval:BIB_D2C29236211A]

Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content

Jean-Claude Usunier, Nicolas Roulin , Björn Sven Ivens, 2010/01. International Journal of Electronic Commerce, 14 (2) pp. 41-87. Peer-reviewed.

[serval:BIB_7DAFA2DC622E]

2009

AIDS and Business

Faulk S., Usunier J.-C., 2009/04. 331, Routledge / Taylor and Francis.

[serval:BIB_819B41B8B745]

Book Review of Cheryl Nakata (ed.), Beyond Hofstede: Culture Frameworks for Global Marketing and Management. Palgrave Macmillan, 2009

Usunier Jean-Claude, 2009/03/15. International Journal of Cross Cultural Management.

[URN][serval:BIB_4A1FC2EA91EA]

Marketing Across Cultures

Usunier J.-C., Lee J., 2009/01., 5th edition, Pearson.

[serval:BIB_170E6E92B620]

2008

Further considerations on the relevance of country-of-origin research

Usunier J.-C., Cestre G., 2008/12. European Management Review, 5 (4) pp. 271-274. Peer-reviewed.

[serval:BIB_B436E632CF61]

"Determinants of Online vs Offline Catalogue Preference".

Simon Françoise, Usunier Jean-Claude, 2008/05. (WP 0802) IRM Working paper, Université de Haute-Alsace, Université de Lausanne.

[serval:BIB_C30A6F372C91]

La négociation internationale

Usunier J.-C., 2008. pp. 253-292 dans Eduardo Davel, Jean-Pierre Dupuis, et Jean-François Chanlat (eds.) Gestion en Contexte Interculturel, Presses de l'Université Laval.

[serval:BIB_12016D3FD691]

2007

A Test of the Quasi-Circumplex Structure of Human Values

Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2007. Journal of Research in Personality, 41 (4) pp. 820-840. Peer-reviewed.

[serval:BIB_C03B548D0167]

Cognitive, Demographic, and Situational Determinants of Service Customer Preference for Personnel-in-Contact over Self-Service Technology

Simon F., Usunier J.-C., 2007. International Journal of Research in Marketing, 24 (2) pp. 163-173. Peer-reviewed.

[serval:BIB_BC1F50FD0151]

Pratique de la Prévision des Ventes

Bourbonnais R., Usunier J.-C., 2007., 4ème édition, Economica.

[serval:BIB_EDBF18BE8310]

Product ethnicity: Cognitive Associations between Products and Countries

Cestre G., Usunier J.-C., 2007. (0712) Working papers IRM, Université de Lausanne - HEC.

[serval:BIB_891D6D0BDC2C]

Product Ethnicity: Revisiting the Match between Products and Countries

Cestre G., Usunier J.-C., 2007. Journal of International Marketing, 15 (3) pp. 32-72. Peer-reviewed.

[serval:BIB_9E58FCC37D9B]

The Time-Styles Scale: A Review of Developments and Replications over 15 years

Usunier J.-C., Valette-Florence P., 2007. Time and Society, 16 (2/3) pp. 349-382. Peer-reviewed.

[serval:BIB_E2293CFAD898]

2006

A confirmatory approach of the circular nature of Schwartz's Value System

Cestre G., Perrinjaquet A., Furrer O., Marguerat D., Usunier J.-C., 2006. (0601) Working papers IUMI, Université de Lausanne - HEC.

[serval:BIB_2EB085FB1E69]

A Test of the Circumplex Structure of Human Values

Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2006. (0601) Working paper IUMI, Université de Lausanne - Faculté des Hautes Etudes Commerciales.

[serval:BIB_28B3166621B3]

Relevance in Business Research: The Case of Country-of-Origin Research in Marketing

Usunier J.-C., 2006. European Management Review, 3 (1) pp. 60-73. Peer-reviewed.

[serval:BIB_1039A2794921]

The Effect of Perceived Brand Name Logo Coherence on Brand Attitudes

Kocher B., Czellar S., Usunier J.-C., 2006. pp. 274-275 dans Pechmann C., Price L. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.

[serval:BIB_85CC34E8F236]

2005

Marketing Across Cultures

Usunier J.-C., Lee J., 2005., 4th edn, Pearson, Harlow.

[serval:BIB_31569]

Product ethnicity: An exploratory approach

Cestre G., Usunier J.-C., 2005. (0505) Working paper IUMI, Université de Lausanne - HEC.

[serval:BIB_4FB8CE4208DB]

2004

Verified trust: Reciprocity, altruism, and noise in trust games

Brülhart M., Usunier J.-C., 2004/11. (4758) Discussion Paper, CEPR - Centre for Economic Policy Research.

[serval:BIB_31723]

Business models for music distribution after the P2P revolution

Dubosson M., Pigneur Y., Usunier J.-C., 2004. pp. 172-179 dans Proceedings of the Fourth International Conference on Web Delivering of Music (WEDELMUSIC 2004). Peer-reviewed, IEEE.

[DOI][WoS][serval:BIB_6C4ACBE87FC2]

Comment enseigner la négociation d'affaires

Usunier J.-C., 2004. Revue Française de Gestion, 153 (30) pp. 61-86. Peer-reviewed.

[serval:BIB_32075]

L'avenir: La marchandisation de l'enseignement supérieur?

Usunier J.-C., 2004. Revue Economique et Sociale, 62 (2) pp. 107-121. Peer-reviewed.

[serval:BIB_30275]

L'étudiant est-il un consommateur d'éducation ?

Usunier J.-C., 2004. Revue Economique et Sociale, 62 (1) pp. 113-128. Peer-reviewed.

[serval:BIB_29416]

Marchandisation, relation pédagogique et qualité de l'enseignement supérieur?

Usunier J.-C., 2004. Revue Economique et Sociale, 62 (3) pp. 107-120. Peer-reviewed.

[serval:BIB_30279]

Marketing International: Développement des Marchés et Management Interculturel

Prime N., Usunier J.-C., 2004., 2ème édition, Librairie Vuibert.

[serval:BIB_30274]

2003

A comparison of trust and reciprocity between France and Germany : experimental investigation based on the investment game

Willinger M., Keser C., Lohmann C., Usunier J.-C., 2003. Journal of Economic Psychology, 24 (4) pp. 447-466. Peer-reviewed.

[serval:BIB_9C32F4716661]

International Business Negotiations

Ghauri P.N., Usunier J.-C., 2003., Pergamon/Elsevier.

[serval:BIB_26150]

International Business Negotiations, second edition

Usunier J.C, Ghauri Pervez N, 2003., International Business & Management.

[serval:BIB_28440]

Introduction au dossier spécial sur Management et Culture Féminine

Usunier J.-C., 2003. Revue Economique et Sociale, 61 (1) pp. 5-9. Peer-reviewed.

[serval:BIB_26153]

Marketing International: Développement des Marchés et Management Mulcticulturel

Prime N., Usunier J.-C., 2003., Vuibert.

[serval:BIB_26149]

Personifying Country of Origin Research

Nebenzahl I.D., Jaffé E.D., Usunier J.-C., 2003. Management International Review, 43 (4) pp. 383-406. Peer-reviewed.

[serval:BIB_26158]

Valeurs féminines et performances économiques : Une analyse cross-nationale

Usunier J.-C., 2003. Revue Economique et Sociale, 61 (1) pp. 33-46. Peer-reviewed.

[serval:BIB_26152]

2002

Confiance et Performance: Le couple franco-allemand au sein de l'Europe

Usunier J.-C., Roger P., 2002. pp. 227-245 dans Thomas Würtenberger et al. (eds.) Wahrnehmungs- und Betätigungsformen des Vertrauens in deutsch-französischen Vergleich, Berlin Verlag/Arno Spitz.

[serval:BIB_24343]

L'ethnicité des produits: une approche exploratoire

Usunier J.-C., 2002. Décisions Marketing, 27 pp. 35-49. Peer-reviewed.

[serval:BIB_24192]

La certification de la qualité de service selon la loi de 1994

Usunier J.-C., Durrande-Moreau A., 2002. Economies et Sociétés, série Economie et Gestion des Services (EGS), 4 (7) pp. 1167-1192. Peer-reviewed.

[serval:BIB_24193]

La certification de service selon la loi de 1994

Durrande-Moreau A., Usunier J.-C., 2002. Economies et Sociétés, série EGS, 7 (4) pp. 1167-1192.

[serval:BIB_26151]

Le pays d'origine du bien influence-t-il encore les évaluations des consommateurs ?

Usunier J.-C., 2002. Revue Française de Marketing 192. Peer-reviewed.

[serval:BIB_F2B6917F2DCF]

Opportunisme et confiance dans les relations acheteur-vendeur: Une comparaison du contrat de vente français et du Kaufvertrag allemand

Usunier J.-C., Rudler E., 2002. pp. 115-134 dans Thomas Würtenberger et al. (eds.) Wahrnehmungs- und Betätigungsformen des Vertrauens in deutsch-französischen Vergleich, Berlin Verlag/Arno Spitz.

[serval:BIB_24342]

Using Linguistics for creating better international brand names

Usunier J.-C., Shaner J., 2002. Journal of Marketing Communications, 8 pp. 1-18. Peer-reviewed.

[serval:BIB_24185]

What Goals do Business Leaders Pursue? A Study in Fifteen Countries

Hofstede, G., Van Deusen, C., Mueller, C., Charles, T., Usunier, J.-C. , 2002. Journal of International Business Studies, 33 (4). Peer-reviewed.

[serval:BIB_5D3BF57C8AF3]

2001

Confiance et Performance: Un essai de management comparé France-Allemagne

Usunier J.-C., 2001., Librairie Vuibert, Coll. FNEGE.

[serval:BIB_18567]

International Marketing.

Usunier JC, 2001. dans Smelser NJ Baltes P. (eds.) International Encyclopedia of the Social and Behavioral Sciences, Elsevier Science.

[serval:BIB_18573]

La négociation face aux barrières du langage

Usunier J.-C., 2001. Revue Française de Gestion, 135 pp. 39-50. Peer-reviewed.

[serval:BIB_18572]

La Négociation Internationale.

Usunier JC, 2001. pp. 301-309 dans Bloch A Macquin A. (eds.) Encyclopedie de la Vente, Economica, Paris.

[serval:BIB_18348]

Le temps des Consommateurs: Le cas du téléphone portable

Usunier J.-C., 2001. Revue Française de Gestion, 132 pp. 112-118. Peer-reviewed.

[serval:BIB_18569]

Management Education in a Globalizing World: Lessons from the French Experience

Usunier J.-C., 2001. pp. 347-75 dans Management Learnings, Rajesh Kumar.

[serval:BIB_21417]

Pratique de la Prévision des Ventes

Bourbonnais R., Usunier J.-C., 2001., 3ème édition, Economica.

[serval:BIB_26159]

Une comparaison franco-allemande de la confiance et de la réciprocité: Une expérimentation fondée sur le jeu de l'investissement

Usunier J.-C., 2001. Revue d'Economie Politique, 111 (1) pp. 151-172. Peer-reviewed.

[serval:BIB_18570]

2000

Confiance et Performance : Un essai de management comparé France-Allemagne

Usunier J.-C., 2000., Librairie Vuibert, coll. FNEGE.

[serval:BIB_26161]

Introduction à la Recherche en Gestion

Usunier J.-C., Earsterby-Smith M., Thorpe R., 2000., 2ème édition, Economica.

[serval:BIB_26160]

Marketing Across Cultures

Usunier J.-C., 2000., 3rd edition, Pearson Education (Prentice Hall / Financial Times).

[serval:BIB_26162]

1998

Book review of Francis Fukuyama (1994), Trust : The social virtues and the creation of prosperity, New York: The Free Press.

Usunier Jean-Claude, 1998/08/05. International Business Review.

[URN][serval:BIB_67474DD874AB]

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