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Markus Christen
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1 publications
2024
|
2024
The second mover's market research dilemma
Christen Markus
,
Soberman David A.
,
2024/06/07
.
Journal of Marketing Analytics
. Peer-reviewed
.
[
URN
][
DOI
][
serval:BIB_70F81DC7D17F
]
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