Sandor Czellar

Publications | Phd and Masters theses

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55 publications

2024 | 2023 | 2022 | 2021 | 2020 | 2018 | 2017 | 2016 | 2014 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1997 |
2024
 
The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior
Ghiassaleh Arezou, Kocher Bruno, Czellar Sandor, 2024/02. Journal of Retailing. Peer-reviewed.
[DOI][serval:BIB_DBBB6196D4DC]
2023
 
Environmental identity as a motivator of pro-environmental behaviour
Clayton Susan, Czellar Sandor, 2023/10/13. pp. 226-238 dans Handbook on Pro-Environmental Behaviour Change, Edward Elgar Publishing.
[DOI][serval:BIB_5FBCC33B4FDE]
2022
How Often Do You Think About Your Relationship With Nature? The Measurement of Environmental Identity Salience and Its Relationship With Proenvironmental Behaviors.
Rahmani L., Haasova S., Czellar S., Clergue V., Martin C., 2022. Frontiers in psychology, 13 p. 877978. Peer-reviewed.
[URN][DOI][WoS][Pmid][serval:BIB_AB3B86F39E78]
2021
 
Cross-Cultural Validation of A Revised Environmental Identity Scale
Clayton Susan, Czellar Sandor, Nartova-Bochaver Sonya, Skibins Jeffrey C., Salazar Gabby, Tseng Yu-Chi, Irkhin Boris, Monge-Rodriguez Fredy S., 2021/02/23. Sustainability, 13 (4) p. 2387.
[DOI][WoS][serval:BIB_F9F8C12B068D]
2020
Connectedness With Nature and Individual Responses to a Pandemic: An Exploratory Study
Haasova Simona, Czellar Sandor, Rahmani Leila, Morgan Natalie, 2020/09/23. Frontiers in Psychology, 11 p. 2215. Peer-reviewed.
[URN][DOI][serval:BIB_A08F43E5E909]
 
Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior
Ghiassaleh Arezou, Kocher Bruno, Czellar Sandor, 2020/06/05. International Journal of Research in Marketing, 37 (4) pp. 805-820.
[DOI][serval:BIB_EDA985280C95]
 
Research Handbook on Luxury Branding
Morhart Felicitas, Wilcox Keith, Czellar Sandor (eds.), 2020., Edward Elgar Publishing.
[DOI][serval:BIB_F335848103A8]
 
Researching luxury consumption in a global and digital age
Czellar Sandor, Dubois David, Laurent Gilles, 2020. dans Research handbook on luxury branding, Edward Elgar.
[DOI][serval:BIB_7B51030BB295]
2018
 
Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat
Liu R.L., Sprott D.E., Spangenberg E.R., Czellar S., Voss K.E., 2018/03. Journal of Retailing and Consumer Services, 41 pp. 90-100. Peer-reviewed.
[DOI][serval:BIB_99BEFF515E5C]
 
Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy
Liu R.L., Sprott D.E., Spangenberg E.R., Czellar S., 2018. pp. 269-292 dans Palmatier R.V., Kumar V., Harmeling C.M. (eds.) Customer Engagement Marketing, Springer International Publishing.
[DOI][serval:BIB_85D02F4B4D57]
2017
 
Where do biospheric values come from? A connectedness to nature perspective
Martin C., Czellar S., 2017/10. Journal of Environmental Psychology, 52 pp. 56-68.
[DOI][WoS][serval:BIB_8AB88B0F4FE7]
2016
 
The extended Inclusion of Nature in Self scale
Martin C., Czellar S., 2016/09. Journal of Environmental Psychology, 47 pp. 181-194. Peer-reviewed.
[DOI][WoS][serval:BIB_E3B5285D00A2]
2014
 
Consumer Well-Being: Effects of Subgoal Failures and Goal Importance
Devezer B., Sprott D. E., Spangenberg E. R., Czellar S., 2014/03. Journal of Marketing, 78 (2) pp. 118-134. Peer-reviewed.
[DOI][WoS][serval:BIB_9EB3AD2487CC]
2012
 
The Moderating Role of Self-Monitoring on the Interpersonal Aspects of Attitude Ambivalence
Cowley E., Czellar S., 2012/08. Journal of Personality, 80 (4) pp. 949-968. Peer-reviewed.
[DOI][WoS][serval:BIB_09266F80173E]
2011
 
Perspectives on Responsible Marketing
Usunier J.-C., Cestre G., Czellar S., Morhart F. M., Müller B., 2011/06. pp. 89-102 dans Palazzo G., Wentland M. (eds.) Responsible Management Practices for the 21st Century, Paris: Pearson.
[serval:BIB_667349C6E878]
 
Do I Remember More When I Feel More Knowledgeable?
Lebar C., Czellar S., 2011. dans Dahl D. W. , Johar G. V. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.
[serval:BIB_B6304FA6BA5A]
 
Product Placement in Song Lyrics: Impact of Cognitive Load, Disclosure, Valence and Strength
Kocher B., Lalos M., Gould S. J., Czellar S., 2011. p. 495 dans Bradshaw A., Hackley C., Maclaran P. (eds.) E-European Advances in Consumer Research. Peer-reviewed, European Association for Consumer Research.
[serval:BIB_BC1E0E760322]
2010
 
The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures: An Information Availability/Accessibility Perspective
Czellar S., Luna D., 2010/07. Journal of Consumer Psychology, 20 (3) pp. 259-273. Peer-reviewed.
[DOI][WoS][serval:BIB_2EBF662DA422]
 
I'm An Expert ... or Maybe Not? When Changing Personal Knowledge Perceptions Affects Information Processing
Lebar C., Czellar S., 2010/06. dans Proceedings of the 39th European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.
[serval:BIB_ADB989D3EF61]
 
Malleability of Attitudes or Malleability of the Implicit Association Test ?
Han A. H., Czellar S., Olson M. A., Fazio R. H., 2010/03. Journal of Experimental Social Psychology, 46 (2) pp. 286-298. Peer-reviewed.
[DOI][WoS][serval:BIB_B216A78CF72A]
 
The Illusion of (Not) Knowing: The Effect of Self-Esteem on the Relation between Subjective Knowledge Change and Memory for Information
Lebar C., Czellar S., 2010/02. dans Proceedings of the Society for Consumer Psychology 2010 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).
[serval:BIB_6C97FE8100C6]
2009
 
Does It Bother Me if We Don't Agree? Self-Monitoring and Interpersonal Ambivalence
Czellar S., Cowley E., 2009/05. dans Proceedings of the 38th European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.
[serval:BIB_4197F4DBEA44]
 
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
Sprott D., Czellar S., Spangenberg E., 2009/02. Journal of Marketing Research, 46 (1) pp. 92-104. Peer-reviewed.
[DOI][WoS][serval:BIB_831DFFDE2C04]
 
Whence Brand Evaluations? Investigating The Relevance of Personal and Extrapersonal Associations in Brand Attitudes
Czellar S., Voyer B., Schwob A., Luna D., 2009. pp. 681-682 dans McGill A. L. , Shavitt S. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.
[serval:BIB_012EE1E2259A]
2008
 
The Moderating Role of Self-Monitoring on the Antecedents of Ambivalent Attitudes
Czellar S., Cowley E., Laurent G., 2008/05. dans Proceedings of the 37th European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.
[serval:BIB_7ABFA3E06EF4]
 
Individual Differences in Responses to Brand Stimuli: The Case of Self-Monitoring and Brand-Extended Self-Construal
Sprott D. E., Czellar S., Spangenberg E., Raska D., 2008/02. pp. 243-245 dans Proceedings of the Society for Consumer Psychology 2008 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).
[serval:BIB_44254A5CF42E]
 
How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
Czellar S., Luna D., Voyer B., Schwob A., 2008. p. 997 dans Lee A. Y. , Soman D. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.
[serval:BIB_A2AC1B2DB691]
 
Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence
Cowley E., Czellar S., Laurent G., 2008. pp. 860-861 dans Lee A. Y., Soman D. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.
[serval:BIB_9ADD717DDCFC]
2007
 
Experiencing Mixed Feelings About Consumption Objects: Self-Monitoring and the Antecedents of Attitude Ambivalence
Czellar S., Cowley E., Laurent G., 2007/05. dans Proceedings of the 36th European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.
[serval:BIB_EEA80A76BECA]
 
To Be or Not To Be Consistent: Should Marketers Always Use the Puma Approach to Brand Logo Consistency?
Kocher B., Czellar S., 2007/02. pp. 67-68 dans Proceedings of the Society for Consumer Psychology 2007 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).
[serval:BIB_674CA2A054CB]
 
Self-Monitoring and Status Motivation: An Implicit Cognition Perspective
Czellar S., 2007. pp. 332-334 dans Fitzsimons G., Morwitz V. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.
[WoS][serval:BIB_86B618D203E2]
2006
 
How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Moderating Effects
Kocher B., Czellar S., 2006/02. pp. NA dans Proceedings of the Society for Consumer Psychology 2006 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).
[serval:BIB_828C456A242B]
 
How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Consumer Level and Marketer-Controlled Effects
Kocher B., Czellar S., 2006. dans 35th European Marketing Academy Conference Proceedings, European Marketing Academy.
[serval:BIB_A6063F234D49]
 
Self-Presentational Effects in the Implicit Association Test
Czellar S., 2006. Journal of Consumer Psychology, 16 (1) pp. 92-100. Peer-reviewed.
[DOI][WoS][serval:BIB_262C310FCC44]
 
The Effect of Perceived Brand Name Logo Coherence on Brand Attitudes
Kocher B., Czellar S., Usunier J.-C., 2006. pp. 274-275 dans Pechmann C., Price L. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.
[serval:BIB_85CC34E8F236]
2005
 
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
Dubois B., Czellar S., Laurent G., 2005/04. Marketing Letters, 16 (2) pp. 115-128. Peer-reviewed.
[DOI][WoS][serval:BIB_163AA999C0FE]
 
The Impact of Automatic Attitudes on Product and Brand Evaluations: The Moderating Effect of Consumer Expertise
Czellar S., Luna D., 2005/02. dans Proceedings of the Society for Consumer Psychology 2005 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).
[serval:BIB_C0193D7112E8]
 
The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals
Czellar S., 2005. p. 577 dans Menon G., Rao A. R. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.
[serval:BIB_CC64E8691CE3]
2004
 
Consumption Strategies to Overcome Ambivalence: The Case of Ruses Making Luxuries Acceptable
Dubois B., Laurent G., Czellar S., 2004/05. dans Proceedings of the 33rd European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.
[serval:BIB_B3B4B25CCCFF]
 
The Impact of Perceived Corporate Brand Values on Brand Preference: An Exploratory Empirical Study
Czellar S., Palazzo G., 2004/05. dans Proceedings of the 33rd European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.
[serval:BIB_2D00AE6C9669]
 
Self-Monitoring and Attitude Accessibility Revisited
Czellar S., 2004/02. dans Proceedings of the Society for Consumer Psychology 2004 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).
[serval:BIB_84A5DA620C13]
2003
 
The Concept of Prestige: A Cross-cultural Investigation
Czellar S., 2003/05. dans Proceedings of the 32nd European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.
[serval:BIB_F7A314648E24]
 
Using Partial Least-Squares Regression in Marketing Research
Graber S., Czellar S., Denis J.-E., 2003/05. dans Proceedings of the 32nd European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.
[serval:BIB_CA335B696D04]
 
Consumer Attitudes Toward Brand Extensions: An Integrative Model and Research Propositions
Czellar S., 2003/03. International Journal of Research in Marketing, 20 (1) pp. 97-115. Peer-reviewed.
[DOI][WoS][serval:BIB_23BAEEB3CC24]
 
A Link Between Self-Monitoring and Prestige-Related Consumer Knowledge? Preliminary Evidence From North America and Europe
Czellar S., 2003. pp. 84-94 dans Proceedings of the Society for Consumer Psychology 2003 Winter Conference. Peer-reviewed, Society for Consumer Psychology.
[serval:BIB_3A1230FB9EF5]
 
Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound.
Lageat T., Czellar S., Laurent G., 2003. Marketing Letters, 14 (2) pp. 97-109. Peer-reviewed.
[DOI][WoS][serval:BIB_28394]
 
Premières Evidences Empiriques sur les Antécédents de l'Orientation vers le Marché dans la Gestion Bancaire Privée [Preliminary Empirical Evidence on the Antecedents of Market Orientation in the Private Banking Industry]
Graber S., Czellar S., Denis J.-E., 2003. dans Actes du 19ème Congrès International de l'Association Française du Marketing. Peer-reviewed, Association Française du Marketing.
[serval:BIB_9F9FC0D6E5C7]
2002
 
Luxury Brands or Prestige Brands? An Exploratory Inquiry on Consumer Perceptions
Dubois B., Czellar S., 2002/05. dans Proceedings of the 31st European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.
[serval:BIB_8C384EC72E5E]
 
An Exploratory Inquiry on the Antecedents of Prestige Judgments
Czellar S., 2002. pp. 118-131 dans Proceedings of the Society for Consumer Psychology 2002 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).
[serval:BIB_16AE41E96809]
 
Un Modèle Intégrateur du Capital-client de la Marque: Une Perspective Cognitive
Czellar S., Denis J.-E., 2002. Recherche et Applications en Marketing, 17 (1) pp. 43-56. Peer-reviewed.
[serval:BIB_5B793B314B67]
2001
 
Orientation-marché, Performance et Recherche Marketing : Le Cas des Entreprises Suisses
Denis J.-E., Czellar S., Graber S., 2001. dans Actes du 17ème Congrès International de l'Association Française du Marketing. Peer-reviewed, Association Française du Marketing.
[serval:BIB_E54A93B6A8B8]
2000
 
Orientation-marché, Performance et Recherche Marketing: Intégration des Evidences Empiriques
Denis J.-E., Czellar S., Graber S., 2000. dans Actes du 16ème Congrès International de l'Association Française du Marketing. Peer-reviewed, Association Française du Marketing.
[serval:BIB_1B48D3A8D054]
1999
 
Les Pratiques de Recherche des Entreprises Européennes
Denis J.-E., Czellar S., 1999. dans Actes du 15ème Congrès International de l'Association Française du Marketing. Peer-reviewed, Association Française du Marketing.
[serval:BIB_D801CBFAA121]
1997
 
Convergence and Divergence in European Market Research Practices
Denis J.-E., Lee J.-Y., Czellar S., 1997. Marketing and Research Today, 25 (3) pp. 180-190. Peer-reviewed.
[serval:BIB_EE0539FB83CA]
 
Les Nouvelles Directions de Recherche en Marketing : Une Etude Comparative France - Etats-Unis 1989-1994
Denis J.-E., Czellar S., 1997. Revue Française du Marketing, 162 (2) pp. 7-29. Peer-reviewed.
[serval:BIB_B0313D5C99FC]
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