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Department of Marketing

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330 publications

In press | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | ...

In press

Materialism versus Green Values – Revisiting Research on Value Conflicts

Furchheim Pia, Martin Christian, Morhart Felicitas dans 2018 AMA Winter Academic Conference. Peer-reviewed, American Marketing Organisation.

[serval:BIB_9459E5F161D5]

Societal Factors and the Emergence of the Sharing Economy

Hellwig K., Sahakian M., Morhart F.M. dans Albinsson P., Perera Y. (eds.) The Sharing Economy: Possibilities, Challenges, and the Way Forward, Praeger Publishing.

[serval:BIB_DEBED46C633F]

How to Make Deals More Attractive: Do Not Let Your Customers Become Depleted

Karaduman, C. & Lajos, J. dans European Marketing Academy Annual Conference, May 24-27, 2016, Oslo, Norway.. Peer-reviewed.

[serval:BIB_C02374CF7C8A]

Greed

Krekels Goedele pp. 1-4 dans Encyclopedia of Personality and Individual Differences, Springer Nature.

[DOI][serval:BIB_8224252F7AA4]

2024

Default Effects

Yilmaz Alim, Engeler Isabelle, Jung Minah, 2024/06/13. pp. 137-140 dans Elgar Encyclopedia of Consumer Behavior, Edward Elgar Publishing.

[DOI][serval:BIB_175746F4E30C]

Time Poverty

Trupia Maria Giulia, Engeler Isabelle, Mogilner Holmes Cassie, 2024/06/13. pp. 301-304 dans Elgar Encyclopedia of Consumer Behavior, Edward Elgar Publishing.

[DOI][serval:BIB_572C6BF22156]

The second mover's market research dilemma

Christen Markus, Soberman David A., 2024/06/07. Journal of Marketing Analytics. Peer-reviewed.

[URN][DOI][serval:BIB_70F81DC7D17F]

The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior

Ghiassaleh Arezou, Kocher Bruno, Czellar Sandor, 2024/02. Journal of Retailing. Peer-reviewed.

[DOI][serval:BIB_DBBB6196D4DC]

2023

Environmental identity as a motivator of pro-environmental behaviour

Clayton Susan, Czellar Sandor, 2023/10/13. pp. 226-238 dans Handbook on Pro-Environmental Behaviour Change, Edward Elgar Publishing.

[DOI][serval:BIB_5FBCC33B4FDE]

On the Interaction Between Television and Branded Search Advertising and Its Implications for Real-Time Syncing

Guitart Ivan A, Hervet Guillaume, 2023/10/08. dans 2023 ISMS MARKETING SCIENCE CONFERENCE. Peer-reviewed.

[serval:BIB_379C386F52C0]

Deglobalization

Usunier Jean-Claude, 2023/03/03., “Deglobalization” (2024) in Eric Davoine et Olivier Furrer, and Sophie Nivoix, Internationalization and Organizations, Challengexs and prospects, Abingdon Routledge, 2024, 229-244..

[URN][serval:BIB_3AE33BEB81A3]

2022

Increasing the effectiveness of display social media ads for startups: The role of different claims and executional characteristics

Hervet Guillaume, Guitart Ivan A., 2022/12. Journal of Business Research, 153 pp. 467-478. Peer-reviewed.

[DOI][serval:BIB_CAC490189713]

La Déglobalisation

Usunier Jean-Claude, 2022/08/31. dans Eric Davoine et Olivier Furrer (2022), Les Défis de l’internationalisation, Paris, Vuibert..

[URN][serval:BIB_8EE359B7A403]

Consumers' Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution

Chen Ning, Petersen Francine Espinoza, 2022/07/18. Journal of Macromarketing p. 027614672211119.

[URN][DOI][WoS][serval:BIB_E87EF31D495C]

The effect of altruistic gift giving on self-indulgence in affordable luxury

Chen Ning, Petersen Francine E., Lowrey Tina M., 2022/07. Journal of Business Research, 146 pp. 84-94. Peer-reviewed.

[URN][DOI][WoS][serval:BIB_C512C2C749A1]

Quantifying the Benefits of Syncing Search Engine and Television Ads

Guitart Ivan, Hervet Guillaume, 2022/05/24. dans Proceedings of the European Marketing Academy: EMAC 2022 Annual. Peer-reviewed.

[serval:BIB_33D83524FBB8]

How Often Do You Think About Your Relationship With Nature? The Measurement of Environmental Identity Salience and Its Relationship With Proenvironmental Behaviors.

Rahmani L., Haasova S., Czellar S., Clergue V., Martin C., 2022. Frontiers in psychology, 13 p. 877978. Peer-reviewed.

[URN][DOI][WoS][Pmid][serval:BIB_AB3B86F39E78]

2021

From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust

Engeler Isabelle, Barasz Kate, 2021/12/31. Journal of Consumer Research, 48 (4) pp. 562-585. Peer-reviewed.

[DOI][WoS][serval:BIB_EFA36B4EBB47]

Improving the Emotional Mix of Buying Luxury

Petersen Francine E., Soberano Mariana, 2021/10. European Business Review.

[URN][serval:BIB_F2FE984A3DF0]

Miscalibration in predicting one's performance: Disentangling misplacement and misestimation.

Engeler Isabelle, Häubl Gerald, 2021/04. Journal of Personality and Social Psychology, 120 (4) pp. 940-955. Peer-reviewed.

[DOI][WoS][Pmid][serval:BIB_6ABA9993A5E8]

Cross-Cultural Validation of A Revised Environmental Identity Scale

Clayton Susan, Czellar Sandor, Nartova-Bochaver Sonya, Skibins Jeffrey C., Salazar Gabby, Tseng Yu-Chi, Irkhin Boris, Monge-Rodriguez Fredy S., 2021/02/23. Sustainability, 13 (4) p. 2387.

[DOI][WoS][serval:BIB_F9F8C12B068D]

How Food Experience through Ambiance and Food Design Can Promote the Well-Being of Consumers

Petersen Francine E., de Boer Cara, 2021. pp. 99-114 dans Design Thinking for Food Well-Being, Springer International Publishing.

[DOI][serval:BIB_4BC5F35C4F1D]

2020

Connectedness With Nature and Individual Responses to a Pandemic: An Exploratory Study

Haasova Simona, Czellar Sandor, Rahmani Leila, Morgan Natalie, 2020/09/23. Frontiers in Psychology, 11 p. 2215. Peer-reviewed.

[URN][DOI][serval:BIB_A08F43E5E909]

Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior

Ghiassaleh Arezou, Kocher Bruno, Czellar Sandor, 2020/06/05. International Journal of Research in Marketing, 37 (4) pp. 805-820.

[DOI][serval:BIB_EDA985280C95]

Masterclass about Cross-Cultural and Intercultural Business Research

Usunier Jean-Claude, 2020/02/15., This presentation is a Masterclass about Cross-Cultural and Intercultural Business Research given by Jean-Claude Usunier at UWA (University of Western Australia, Perth) mid-February 2020..

[URN][serval:BIB_E0878383B0FA]

Spotlight on intercultural business negotiators

Usunier Jean-Claude, 2020/01/15. Coaching at Work.

[URN][serval:BIB_8CB2A1D11AAC]

Being green in a materialistic world: Consequences for subjective well‐being

Furchheim Pia, Martin Christian, Morhart Felicitas, 2020/01. Psychology & Marketing, 37 (1) pp. 114-130.

[DOI][WoS][serval:BIB_79D71B16E7B8]

Research Handbook on Luxury Branding

Morhart Felicitas, Wilcox Keith, Czellar Sandor (eds.), 2020., Edward Elgar Publishing.

[DOI][serval:BIB_F335848103A8]

Researching luxury consumption in a global and digital age

Czellar Sandor, Dubois David, Laurent Gilles, 2020. dans Research handbook on luxury branding, Edward Elgar.

[DOI][serval:BIB_7B51030BB295]

Women's Luxury Products as Signals to Other Women

Tunca Burak, Yanar Evrim, 2020. Journal of Marketing Behavior, 4 (2-4) pp. 227-238.

[DOI][serval:BIB_5A25D570448B]

2019

Guidelines for effective intercultural business negotiations

Usunier Jean-Claude, 2019/10/14. Strategic HR Review, 18 (5) pp. 199-203.

[URN][DOI][serval:BIB_769BD71C387D]

Chemins de l’in(ter)disciplinarité: connaissance, corps, language

Benaroyo L., Berthoud A.-C., Diezi J., Merminod G., Papaux A., Schenk F., Usunier J.-C., Volken H., 2019/03. Sciences et enjeux, 10 216, L'Harmattan - Academia.

[serval:BIB_C0825649895B]

2018

Blending Digital and Face-to-Face Interaction Using a Co-Located Social Media App in Class

Govaerts S., Holzer A., Kocher B., Vozniuk A., Garbinato B., Gillet D., 2018/10/01. IEEE Transactions on Learning Technologies, 11 (4) pp. 478-492. Peer-reviewed.

[DOI][WoS][serval:BIB_9DB0FECA68FA]

How well will this brand work? The ironic impact of advertising disclosure of body-image retouching on brand attitudes

Semaan R.W., Kocher B., Gould S., 2018/10. Psychology & Marketing, 35 (10) pp. 766-777. Peer-reviewed.

[DOI][WoS][serval:BIB_7E70073B80CF]

Markenführung im Wandel

Scharfenberger Philipp, Tomczak Torsten, Morhart Felicitas, 2018/06. dans GfM Forschungreihe , GfM Forschungreihe .

[serval:BIB_BCFB40DCF97E]

Digitally Scaffolding Debate in the Classroom

Holzer A., Tintarev N., Bendahan S., Kocher B., Greenup S., Gillet D., 2018/04. dans CHI’18 Extended Abstracts, April 21-26, 2018, Montreal, QC, Canada. Peer-reviewed.

[DOI][serval:BIB_10FFAB9A383D]

Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat

Liu R.L., Sprott D.E., Spangenberg E.R., Czellar S., Voss K.E., 2018/03. Journal of Retailing and Consumer Services, 41 pp. 90-100. Peer-reviewed.

[DOI][serval:BIB_99BEFF515E5C]

Consumers Avoid Buying From Firms With Higher CEO-to-Worker Pay Ratios

Mohan B., Schlager T., Deshpandé R., Norton M.I., 2018/02/17. Journal of Consumer Psychology. Peer-reviewed.

[DOI][serval:BIB_EF72796B8565]

A comprehensive model of consequences of a value conflict on well-being

Furchheim Pia, Martin Christian, Morhart Felicitas (eds.), 2018., 47th EMAC Annual Conference.

[serval:BIB_B8B0A373DFDB]

Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience

Usunier Jean-Claude, 2018. pp. 189-212 dans Advances in Global Marketing, Springer International Publishing.

[URN][DOI][serval:BIB_CFD7073AA045]

Decomposing the cross-sex misprediction bias of dating behaviors: Do men overestimate or women underreport their sexual intentions?

Engeler Isabelle, Raghubir Priya, 2018/01. Journal of Personality and Social Psychology, 114 (1) pp. 95-109. Peer-reviewed.

[DOI][WoS][Pmid][serval:BIB_23DC241DD2FC]

Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy

Liu R.L., Sprott D.E., Spangenberg E.R., Czellar S., 2018. pp. 269-292 dans Palmatier R.V., Kumar V., Harmeling C.M. (eds.) Customer Engagement Marketing, Springer International Publishing.

[DOI][serval:BIB_85D02F4B4D57]

2017

Unleashing the Internal Fan Community through Brand-Oriented Leadership

Morhart F.M., 2017/10. pp. 33-49 dans Ind N. (eds.) Branding Inside Out chap. 3, Kogan Page.

[serval:BIB_C424BF92C141]

Where do biospheric values come from? A connectedness to nature perspective

Martin C., Czellar S., 2017/10. Journal of Environmental Psychology, 52 pp. 56-68.

[DOI][WoS][serval:BIB_8AB88B0F4FE7]

Bringing Back Charlie Chaplin: Accounting as Catalyst in the Creation of an Authentic Product of Popular Culture

Mikes A., Morhart F., 2017/06. Management Accounting Research, 35 pp. 66-82. Peer-reviewed.

[DOI][WoS][serval:BIB_23D1C878142D]

Marke und Authentizität

Morhart Felicitas, 2017/06. dans GfM Forschungreihe, GfM Forschungreihe.

[serval:BIB_C3E0266691FA]

Introducing the Green Materialist – A cluster analysis of North American and Swiss consumer populations

Martin Christian, Furchheim Pia, Morhart Felicitas, 2017/05/26., 46th EMAC Annual Conference- Groningen- May 23-26, 2017 dans EMAC Annual Conferences Proceedings . Peer-reviewed.

[serval:BIB_21EC20BE34AC]

Branding at the Commercial and Communal Interface: Humanist Brand Networks

Hellwig Katharina, Morhart Felicitas, Kozinets Robert (eds.), 2017., 46th Annual EMAC Conference.

[serval:BIB_BACA2D01141D]

International and Cross-Cultural Business Research

Usunier Jean-Claude, van Herk Hester, Lee Julie Anne, 2017., SAGE Publications Ltd.

[DOI][serval:BIB_C0D8E648C63F]

Markenauthentizität – Konzeption, Messung und Steuerung [Brand Authenticity – Conceptualization, Measurement, and Controlling]

Morhart Felicitas, Malär L.ucia, 2017. dans Esch Franz-Rudolf (eds.) Handbuch Markenführung, Springer .

[DOI][serval:BIB_DD9532386E96]

Perceptions of Decadence

Morhart Felicitas, Hofstetter Reto, Ramanathan Suresh, 2017. dans Society for Consumer Psychology Boutique Conference.

[serval:BIB_AC1F4FDDBCC8]

Shared Moments of Sociality: Embedded Sharing within Peer-to-peer Hospitality Platforms

Hellwig Katharina, Russell Belk, Morhart Felicitas, Ince Anthony, 2017. dans Hall Sarah M. (eds.) Sharing Economies in Times of Crisis, Routledge.

[serval:BIB_9D4E63CABC8A]

Strengthening Brand Behavior through Transformational Leadership [Mit transformationaler Führung das markenorientierte Verhalten stärken ]

Morhart Felicitas, Tomczak Torsten, Jenewein Wolfgang, 2017. pp. 1-15 dans Esch Franz-Rudolf (eds.) Handbuch Markenführung, Springer.

[DOI][serval:BIB_CF22DB97BD66]

2016

The extended Inclusion of Nature in Self scale

Martin C., Czellar S., 2016/09. Journal of Environmental Psychology, 47 pp. 181-194. Peer-reviewed.

[DOI][WoS][serval:BIB_E3B5285D00A2]

Fair is Good but what is Fair? Negotiations of Distributive Justice in an Emerging Non-Monetary Sharing Model

Gollnhofer J., Hellwig K., Morhart F., 2016/04. Journal of the Association for Consumer Research, 1 (2) pp. 226-245. Peer-reviewed.

[DOI][serval:BIB_51DBA058EC81]

Consumers with Depleted Self-Control Choose Less Variety

Karaduman C., Lajos J., 2016., Association for Consumer Research North American Conference, October 1-4, 2015 pp. 791-791 dans Diehl K., Yoon C. (eds.) NA - Advances in Consumer Research Volume 43 (2015). Peer-reviewed, Association for Consumer Research.

[serval:BIB_5738CE54F7B4]

Fostering Knowledge Sharing in NGOs

Holzer A., Kocher B., Bendahan S., Mazuze J., Gillet D., 2016. dans Proceedings of the Eighth International Conference on Information and Communication Technologies and Development - ICTD '16, Association for Computing Machinery (ACM).

[DOI][WoS][serval:BIB_FDFB01B32CB3]

Gamifying Knowledge Sharing in the Humanitarian Context

Holzer A., Kocher B., Vonèche Cardia I., Mazuze J., Bendahan S., Gillet D., 2016. dans Proceedings of the 7th Annual Symposium on Computing for Development - ACM DEV '16. Peer-reviewed, ACM Press.

[DOI][serval:BIB_D08AAD5705F2]

Grüner Materialismus. Eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum

Furchheim P., 2016. Markenkommunikation und Beziehungsmarketing, Springer Gabler.

[DOI][serval:BIB_A3BA60850501]

Shopping for a Better World: How Consumer Decisions Can Help to Promote Sustainability and ,Human Rights

Palazzo G., Morhart F.M., Schrempf-Stirling J., 2016. pp. 200-209 dans Baumann-Pauly D., Nolan J. (eds.) Business and Human Rights: From Principles to Practice, Routledge.

[serval:BIB_9AE64BF3B77E]

Sinful Consumers, Saintly Brands: Why Decadently Wasteful Consumption Makes Luxury Brands Seem More Precious

Morhart Felicitas, Hofstetter Reto, Ramanathan Suresh (eds.), 2016., 2nd Monaco Symposium on Luxury.

[serval:BIB_A998DF5CE72A]

Sinful Consumers, Saintly Brands: Why Decadently Wasteful Consumption Makes Luxury Brands Seem More Precious

Morhart F., Hofstetter R., Ramanathan S., 2016. dans Proceedings of the 45th Annual EMAC Conference. Peer-reviewed, European Marketing Academy .

[serval:BIB_C27230CB2B85]

The Effects of Self-Control on Deal Proneness Behavior

Karaduman C., Lajos J., 2016., 2016 Society for Consumer Psychology Winter Conference dans Society for Consumer Psychology Winter Conference, 2016, Proceedings. Peer-reviewed, Society for Consumer Psychology.

[serval:BIB_B0DF6B9B7271]

The Social Side of Sharing. Shared Moments within Peer-to-Peer Hospitality Platforms

Hellwig Katharina, Russell Belk, Morhart Felicitas M. (eds.), 2016., 45th Annual EMAC Conference.

[serval:BIB_250DF960DE81]

Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Bublitz M.G., Escalas J.E., Peracchio L.A., Furchheim P., Landgreth Grau S., Hamby A., Kay M., Mulder M., Scott A., 2016. Journal of Public Policy and Marketing, 35 (2) pp. 237-248. Peer-reviewed.

[DOI][WoS][serval:BIB_A4F17BD957CE]

2015

Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses

Heath T. B., Chatterjee S., Basuroy S., Hennig-Thurau T., Kocher B., 2015/11. Journal of Marketing, 79 (6) pp. 71-93. Peer-reviewed.

[DOI][WoS][serval:BIB_16EA372A78E6]

How Cultural Capital Shapes Green Product Preferences Among Materialists

Furchheim P., Jahn S., 2015/10., Association for Consumer Research pp. 527-528 dans NA - Advances in Consumer Research. Peer-reviewed, Diehl, K.; Yoon, C..

[URN][serval:BIB_A3AC76629CC2]

Exploring Different Types of Sharing: A Proposed Segmentation of the Market for "Sharing Businesses"

Hellwig K., Morhart F. M., Girardin F., Hauser M., 2015/08. Psychology & Marketing, 32 (9) pp. 891-906. Peer-reviewed.

[DOI][WoS][serval:BIB_D59F70936C2B]

Effects of Self-Control on Variety Seeking Behavior

Karaduman C., Lajos J., 2015/03. dans 2015 Society for Consumer Psychology Winter Conference Proceedings, Society for Consumer Psychology.

[serval:BIB_61DC07CD50E8]

Beyond the Couch. Reciprocities and Processes of Value Creation in Shared Experiences in CouchSurfing

Hellwig K., Morhart F., 2015. p. 27 dans Proceedings Second International Conference for Consumer Psychology . Peer-reviewed.

[serval:BIB_025E5EF7C563]

Brand Authenticity: An Integrative Framework and Measurement Scale

Morhart F. M., Malär L., Guèvremont A., Girardin F., Grohmann B., 2015. pp. 210-212 dans Proceedings of the 2015 SCP Winter Conference. Peer-reviewed.

[serval:BIB_2653DD5BC08E]

Brand Authenticity: An Integrative Framework and Measurement Scale

Morhart F. M., Malär L., Guèvremont A., Girardin F., Grohmann B., 2015. Journal of Consumer Psychology, 25 (2) pp. 200-218. Peer-reviewed.

[DOI][WoS][serval:BIB_AD03C6C5E51E]

Chaplin's World

Mikes A., Morhart F., 2015. Case study, HEC Lausanne.

[serval:BIB_2E15B759AF42]

CouchSurfing as Socio-Romantic Sharing Utopia. Food for Thought for the Role of Branding in fostering Alternative Modes of Consumption

Hellwig K., 2015. dans Brand Camp III, Brand Research Laboratory of the University of Innsbruck, Obergurgl, Austria.. Peer-reviewed.

[serval:BIB_8A5D834DA2FA]

DinerRouge : Bringing Wealth and Income Inequality to the Table through a Provocative UX

Holzer A., Kocher B., Gillet D., Bendahan S., Fritscher B., 2015. dans Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems - CHI EA '15. Peer-reviewed, ACM Press.

[DOI][serval:BIB_FE27271C3A67]

Effects of Self-Control on Variety Seeking

Karaduman C., Lajos J., 2015., 44th EMAC Annual Conference dans European Marketing Academy Annual Conference, May 26-29, 2015, Leuven, Belgium. Peer-reviewed, The European Marketing Academy (EMAC).

[serval:BIB_209E435DF1CB]

Fair is good but what is fair? Discursive negotiations of justice in a community of foodsharing

Gollnhofer J., Hellwig K., Morhart F., 2015. dans Proceedings of the 44nd Annual EMAC Conference 2015, Leuven, Belgium.. Peer-reviewed.

[URN][serval:BIB_697640035786]

Greening up a materialistic world

Furchheim P., Jahn S., Zanger C., 2015. dans Proceedings of the 44th EMAC Conference 2015. Peer-reviewed.

[serval:BIB_1DDBFEBB5D1F]

Measuring materialistic mindsets: Development of an implicit measure of materialism

Martin C., Furchheim P., Shrum L.J., Hellwig K., 2015. dans SCP Vienna 2015. Peer-reviewed.

[serval:BIB_58C2C1E8852D]

Measuring materialistic mindsets: Development of an Implicit Measure of Materialism.

Martin C., Furchheim P., Shrum L.J., Hellwig K., 2015. dans Proceedings of the Society for Consumer Psychology International Conference, Vienna, Austria.. Peer-reviewed.

[serval:BIB_4BE994227DB6]

Pay, travel, work - an exploration of volunteering tourism from an eudaimonic perspective

Borsdorf J., Hellwig K., Furchheim P., 2015. dans Proceedings of the 44th EMAC Conference 2015. Peer-reviewed.

[serval:BIB_205B176A9D4F]

Shared Moments of Sociality: Embedded Sharing within Peer-to-peer Hospitality Platforms

Hellwig Katharina, Belk Russell, Morhart Felicitas, 2015. pp. 186-190 dans Diehl Kristin, Yoon Carolyn, Duluth MN (eds.) Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.

[serval:BIB_A8CAF3D36FC7]

Sharing and the Marketplace: What is Shared in the Sharing Economy?

Hellwig K., Belk R. W., Morhart F. M., 2015. dans Consumer Culture Theory Conference 2015. Peer-reviewed.

[URN][serval:BIB_E83CA0BC2B69]

Sharing my way or your way? Institutional alignment of ideological tensions and justice narratives within a sharing community

Gollnhofer J., Hellwig K., Morhart F., 2015. pp. 540-541 dans Diehl K., Yoon C. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.

[URN][serval:BIB_4E28B5669883]

2014

Consumer Well-Being: Effects of Subgoal Failures and Goal Importance

Devezer B., Sprott D. E., Spangenberg E. R., Czellar S., 2014/03. Journal of Marketing, 78 (2) pp. 118-134. Peer-reviewed.

[DOI][WoS][serval:BIB_9EB3AD2487CC]

Brand Type As a Determinant Of Brand-Scent Pairing Benefit

Zidansek M., Sprott D.E., Spangenberg E.R., Braxton D., 2014. dans Society for Consumer Psychology 2014 Conference Proceedings, Miami, FL. Peer-reviewed.

[serval:BIB_DC1785BC6F0D]

Catching a Glimpse of Meaningfulness. Understanding Volunteering Holidays from a Eudaimonic Perspective

Hellwig K., Furchheim P., Morhart F., 2014. dans Proceedings of the Third Conference for Positive Marketing. Peer-reviewed.

[serval:BIB_D775CED066E7]

Dear Brand, Please Help Me to Become a True-Man out of the Truman: The Role of Brand Authenticity

Malär L., Girardin F., Morhart F. M., Guèvremont A., Grohmann B., 2014. dans Proceedings of the 43rd EMAC Conference. Peer-reviewed.

[serval:BIB_AD5A85B1C32D]

Le rôle des ambassadeurs des marques de luxe : méritocratie, aristocratie et légitimité. Le cas de la Haute Horlogerie

Philippe D., Debenedetti A., 2014. pp. 91-106 dans De Lassus C., Briot E. (eds.) Le Marketing du Luxe. Stratégies innovantes et nouvelles pratiques, éditions EMS.

[serval:BIB_2A78C1F068EF]

Losing the Scent: How Changing Scent-Brand Associations Over Time Impacts Consumer Spending

Zidansek M., Sprott D.E., Spangenberg E. R., Joireman J., 2014. dans Customer's Sensory Experience 2014 Conference Proceedings, Philadelphia, PA. Peer-reviewed.

[serval:BIB_A4DFD6262CFB]

Materialism: the good, the bad, and the ugly

Shrum L.J., Lowrey T. M., Pandelaere M., Ruvio A. A., Gentina E., Furchheim P., Herbert M., Hudders L., Lens I., Mandel N. et al., 2014. Journal of Marketing Management, 30 (17-18) pp. 1858-1881. Peer-reviewed.

[DOI][WoS][serval:BIB_913DBD8ABD9A]

Mi Casa es Su Casa - But only if you are interesting enough. Understanding Motives and Benefits of Sharing among Strangers in CouchSurfing.

Hellwig K., Morhart F., Kocher B., 2014. dans Proceedings of the Society for Consumer Psychology 2014 Winter Conference. Peer-reviewed.

[serval:BIB_5A592FD17010]

Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality

Usunier J-C., Stolz J. (eds.), 2014/01. AHRC/ESRC Religion and Society Series 276, Ashgate.

[serval:BIB_B4F3B3D08DA7]

Share Your Life and Get More of Yourself. Experience Sharing in CouchSurfing

Kocher B., Morhart F. M., Zisiadis G., Hellwig K., 2014. pp. 510-511 dans Cotte J., Wood S. (eds.) NA - Advances in Consumer Research (ACR Conference Proceedings). Peer-reviewed.

[URN][serval:BIB_8F7DA283860C]

2013

The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales

Herrmann A., Zidansek M., Sprott D.E., Spangenberg E.R., 2013/03. Journal of Retailing, 89 (1) pp. 30-43. Peer-reviewed.

[DOI][WoS][serval:BIB_10BAA0DD5AE9]

"Comparative Thick Description: Articulating similarities and differences in local consumer experience"

Jean-Claude Usunier Stéphane Sbizzera, 2013/02. International Marketing Review, 30 (1) pp. 42-55. Peer-reviewed.

[DOI][serval:BIB_B2E9643EBBFA]

Brand Authenticity: an Integrative Framework

Girardin F., Guèvremont A., Morhart F. M., Malär L., Grohmann B., 2013. dans Proceedings of the AMA Winter Marketing Educators' Conference. Peer-reviewed.

[serval:BIB_4B1538B640FD]

Collaborative Consumption and the Pursuit of Happiness

Hellwig K., Morhart F. M., 2013. dans Proceedings of the Second Conference for Positive Marketing. Peer-reviewed.

[serval:BIB_1CD8CEAE70EB]

Marketing Across Cultures

Jean-Claude Usunier, Julie Lee, 2013/01., 6ème édition 478, Pearson.

[serval:BIB_88F893A5B038]

Segmenting the Market for Sharing Businesses

Hellwig K., Morhart F., Girardin F., Hauser M., 2013. dans Proceedings of the 42nd Annual EMAC Conference 2013. Peer-reviewed.

[serval:BIB_85970AF7CAE0]

The Effects of Visual Rejuvenation through Brand Logos

Müller B., Kocher B., Crettaz A., 2013/01. Journal of Business Research, 66 (1) pp. 82-88. Peer-reviewed.

[DOI][WoS][serval:BIB_902EB52E2BBC]

What money can cost. How money may crowd out psychological benefits of human interaction in peer-to-peer consumption settings

Hellwig K., Morhart F., 2013. dans Fourth Transformative Consumer Research Conference.

[serval:BIB_A02E7F78AB8F]

2012

Good Boss - Good Salesmen [Guter Chef - gute Verkäufer]

Morhart F. M., Jenewein W. P., Herzog W., Brösamle S., 2012/09. Harvard Business Manager, 32 (9) pp. 44-46.

[serval:BIB_EB73699DA2AA]

The Moderating Role of Self-Monitoring on the Interpersonal Aspects of Attitude Ambivalence

Cowley E., Czellar S., 2012/08. Journal of Personality, 80 (4) pp. 949-968. Peer-reviewed.

[DOI][WoS][serval:BIB_09266F80173E]

Corporate Branding: An Interdisciplinary Literature Review

Marc Fetscherin, Jean-Claude Usunier, 2012/05. European Journal of Marketing, 46 (5) pp. 733-753. Peer-reviewed.

[serval:BIB_A634C95BD228]

Marketing International, Marchés, Cultures et Organisations

Nathalie Prime, Jean-Claude Usunier, 2012/05. 462, Pearson.

[serval:BIB_A6761CF599E6]

Does the trust game measure trust?

Brülhart M., Usunier J. C., 2012/04. Economics Letters, 115 (1) pp. 20-23. Peer-reviewed.

[DOI][WoS][serval:BIB_E3372010AD33]

Governance mechanisms in domestic and international buyer-supplier relationships: An empirical study

Burkert M., Ivens B.S., Shan J., 2012/04. Industrial Marketing Management, 41 (3) pp. 544-556. Peer-reviewed.

[serval:BIB_D775FBDF7868]

Focusing on others before you shop: exposure to Facebook promotes conventional product configurations

Hildebrand C., Schlager T., 2012/03. Journal of the Academy of Marketing Science, 47 (2) pp. 291-307. Peer-reviewed.

[DOI][serval:BIB_085E476E4CC8]

Brand Authenticity and its Dimensions

Girardin F., Morhart F. M., Beverland M., 2012. dans Proceedings of the 41st EMAC Conference. Peer-reviewed.

[serval:BIB_08C6609ECFC0]

Falling Dominoes in the Sales Department: Multilevel Effects of Leadership Styles on Selling Approaches and Customer Outcomes

Morhart F. M., Herzog W., Jenewein W. P., 2012. dans Proceedings of the AMA Summer Educators' Conference. Peer-reviewed.

[serval:BIB_A10D20D4D981]

Neither Bad Apple nor Bad Barrel: How the Societal Context Impacts Unethical Behavior in Organizations

Gonin M., Palazzo G., Hoffrage U., 2012/01. Business Ethics: A European Review, 21 (1) pp. 31-46. Peer-reviewed.

[URN][DOI][WoS][serval:BIB_1D8DBCDDCA25]

Swarm Intelligence: How to Make Your Organization Fly [Schwarmintelligenz: Wie Sie Ihre Unternehmung ins Schwärmen bringen]

Jenewein Wolfgang, Morhart Felicitas, Schimmelpfennig Christian, 2012. pp. 149-161 dans Perspectives: Management-Journal, IMP Perspectives.

[serval:BIB_C991AF6A096A]

The Emergence of Brand Authenticity: An Integrative Approach

Hellwig K., 2012. dans Proceedings of the 41st EMAC Conference, Lisbon, Portugal.. Peer-reviewed.

[serval:BIB_142BF62A24DE]

The Impact of Narrative Transportation on Repeated Viewership in Television Programming

Gillespie B., Taylor D., Mulder M., Zidansek M., 2012. dans Society for Consumer Psychology 2012 Conference Proceedings, Las Vegas, NV. Peer-reviewed.

[serval:BIB_57B242F5E487]

The Interactive Role of Narrative Transportation and Program Familiarity in Television Programming Consumption

Gillespie B., Mulder M., Zidansek M., 2012. dans What is TV 2012 Conference Proceedings, Portland, OR. Peer-reviewed.

[serval:BIB_5FD69B0A4D77]

2011

Langue et Commerce International des Services : Un Point de Situation

Jean-Claude Usunier, 2011/12. Français & Société, 22-23 pp. 69-88. Peer-reviewed.

[serval:BIB_BF3458A49ABA]

The Perceived Trade-Off Between Corporate Social and Economic Responsibilities: A Cross-National Study

Jean-Claude Usunier, Olivier Furrer, Amandine Perrinjaquet, 2011/12. International Journal of Cross-Cultural Management, 11 (3) pp. 279-302. Peer-reviewed.

[DOI][serval:BIB_1CD58876DA02]

International branding: Creating Global Brand Equity Through language

Jean-Claude Usunier Janet Shaner, 2011/11. pp. 5-22 dans T.C Melewar , Suraksha Gupta (eds.) Strategic International Marketing, Palgrave-Macmillan.

[serval:BIB_BDB616CED06E]

Turning Employees into Brand Champions: Leadership Style Makes a Difference

Morhart F. M., Herzog W., Tomczak T., 2011/11. GfK Marketing Intelligence Review, 3 (2) pp. 34-43. Peer-reviewed.

[DOI][serval:BIB_5A1ED3DF1E0F]

Conceptual Equivalence

Usunier Jean-Claude, 2011/09. pp. 49-50 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, Sage Publications, Londres.

[serval:BIB_F04EDD188F15]

Cross-National/Cultural Comparisons

Usunier Jean-Claude, 2011/09. pp. 65-66 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications.

[serval:BIB_92DA17566541]

Measurement Invariance in Multigroup Research

Usunier Jean-Claude, 2011/09. pp. 182-184 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications.

[serval:BIB_E1E503F50570]

Response Styles in Cross-National Research

Usunier Jean-Claude, 2011/09. pp. 269-271 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications.

[serval:BIB_907CE511FFEB]

Sampling Equivalence in Cross-National Research

Usunier Jean-Claude, 2011/09. pp. 276-278 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications.

[serval:BIB_CCBA23A91D31]

The Shift from Manufacturing to Brand Origin: Suggestions for improving COO relevance

Usunier Jean-Claude, 2011/09. International Marketing Review, 28 (5) pp. 486-496. Peer-reviewed.

[serval:BIB_0421D53F6448]

Language as a Resource to Assess Cross-cultural Equivalence in Quantitative Management Research

Usunier Jean-Claude, 2011/07. Journal of World Business, 2011, volume 46 (3) pp. 314-319. Peer-reviewed.

[DOI][serval:BIB_0A3291B7996D]

Perspectives on Responsible Marketing

Usunier J.-C., Cestre G., Czellar S., Morhart F. M., Müller B., 2011/06. pp. 89-102 dans Palazzo G., Wentland M. (eds.) Responsible Management Practices for the 21st Century, Paris: Pearson.

[serval:BIB_667349C6E878]

Product Ethnicity

Usunier J.-C., 2011/03. pp. 176-178 dans Daniel C. Bello , David A. Griffith (eds.) Wiley International Encyclopedia of Marketing. Vol. 6, John Wiley & Sons.

[DOI][serval:BIB_2A6EBC4518A0]

A Lasting Marketing Impact at the Top: Individual and Organizational Factors Influencing CMO Tenure

Smit W., Morhart F. M., Meehan S., Groux S., 2011. dans American Marketing Association Winter Educators' Conference. Peer-reviewed.

[serval:BIB_4BF6FE2702B9]

Do I Remember More When I Feel More Knowledgeable?

Lebar C., Czellar S., 2011. dans Dahl D. W. , Johar G. V. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.

[serval:BIB_B6304FA6BA5A]

Gender and the Question-Behavior Effect: Evidence of Moderation from Two Experiments

Sprott D., Spangenberg E., Devezer B., Zidansek M., 2011. dans EMAC (European Marketing Academy Conference) 2011 Conference Proceedings, Ljubljana, Slovenia. Peer-reviewed.

[serval:BIB_77042DB9EA1A]

How Shall I Ask The Question: Is It Good? Or Is It the Best for You? The Influence of Item Characteristics on Response Styles

Smit W., Cerulli V., Koschat M., Morhart F. M., 2011. dans Proceedings of the 40th EMAC Conference. Peer-reviewed.

[serval:BIB_364D2D66A199]

Product Placement in Song Lyrics: Impact of Cognitive Load, Disclosure, Valence and Strength

Kocher B., Lalos M., Gould S. J., Czellar S., 2011. p. 495 dans Bradshaw A., Hackley C., Maclaran P. (eds.) E-European Advances in Consumer Research. Peer-reviewed, European Association for Consumer Research.

[serval:BIB_BC1E0E760322]

The Role of Self-Concept and Giver-Receiver Affiliation in the Evaluation of Gifts across Genders

Sprott D., Zidansek M., Grohmann B., 2011. dans Society for Consumer Psychology 2011 Conference Proceedings, Atlanta, GA. Peer-reviewed.

[serval:BIB_7ED01BECD6B6]

2010

The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures: An Information Availability/Accessibility Perspective

Czellar S., Luna D., 2010/07. Journal of Consumer Psychology, 20 (3) pp. 259-273. Peer-reviewed.

[DOI][WoS][serval:BIB_2EBF662DA422]

Un plurilinguisme pragmatique face au mythe de l'anglais lingua franca de l'enseignement supérieur

Usunier Jean-Claude, 2010/07. pp. 37-48 dans Anne-Claude Berthoud (eds.) Les Enjeux du Plurilinguisme pour la Construction et la Circulation des Savoirs, Berne: Académie Suisse des Sciences Humaines.

[serval:BIB_5E0A0D1975D4]

I'm An Expert ... or Maybe Not? When Changing Personal Knowledge Perceptions Affects Information Processing

Lebar C., Czellar S., 2010/06. dans Proceedings of the 39th European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.

[serval:BIB_ADB989D3EF61]

Using self-congruity and symbolic utility to increase the efficiency of destination branding

Moinat V., Müller B., 2010/06., European Marketing Academy dans 39th European Marketing Academy Conference. Peer-reviewed.

[URN][serval:BIB_67120D289355]

Book review of "Beyond Hofstede, Culture Frameworks for Global Marketing and Management", Cheryl Nata (ed.), Palgrave Macmillan, 2009.

Usunier Jean-Claude, 2010/04. International Journal of Cross-Cultural Management, 10 (1) pp. 122-124.

[serval:BIB_D5AA38E40C47]

The Influence of High- and Low-Context Communication Styles on the Design, Content, and Language of Business-to-Business Web Sites

Usunier Jean-Claude, Roulin Nicolas, 2010/04. Journal of Business Communication, 47 (2) pp. 189-227. Peer-reviewed.

[serval:BIB_D2C29236211A]

Malleability of Attitudes or Malleability of the Implicit Association Test ?

Han A. H., Czellar S., Olson M. A., Fazio R. H., 2010/03. Journal of Experimental Social Psychology, 46 (2) pp. 286-298. Peer-reviewed.

[DOI][WoS][serval:BIB_B216A78CF72A]

The Illusion of (Not) Knowing: The Effect of Self-Esteem on the Relation between Subjective Knowledge Change and Memory for Information

Lebar C., Czellar S., 2010/02. dans Proceedings of the Society for Consumer Psychology 2010 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).

[serval:BIB_6C97FE8100C6]

An empirical comparison of the Stereotype Content Model and the Aaker Scale of brand personality in purchasing processes.

Güse K., Ivens B., Krings F., Müller B., 2010., American Marketing Association pp. 60-61 dans 2010 American Marketing Association Summer Marketing Educators' Conference. Peer-reviewed.

[serval:BIB_5D02A0B2B433]

Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content

Jean-Claude Usunier, Nicolas Roulin , Björn Sven Ivens, 2010/01. International Journal of Electronic Commerce, 14 (2) pp. 41-87. Peer-reviewed.

[serval:BIB_7DAFA2DC622E]

Heartwarming as the Other Side of Heartbreaking Experiences in Research

Dutton J., Morhart F. M., 2010. Journal of Management Inquiry, 19 (4) pp. 342-344. Peer-reviewed.

[DOI][WoS][serval:BIB_584FFCCF2011]

L'impact de la visite d'un site Internet sur l'image de marque. Une approche par le biais de la personnalité et de l'image de marque

Müller B., 2010. 386, Editions Universitaires Européennes.

[serval:BIB_34875051FC9A]

Le phénomène de rareté dans l'industrie du luxe: Comment l'offre limitée influence la perception et la consommation des produits de luxe ? Etude de 4 secteurs : L'industrie horlogère, le prêt-à-porter, les stylos et Le champagne.

Lecat B., Müller B., Smit W., 2010. dans 15èmes Journées de Recherche en Marketing de Bourgogne. Peer-reviewed.

[serval:BIB_EF89FB7D8DBE]

Measurement and Control of On-Brand Employee Behavior in Telephonic Customer Interaction in Consideration of Brand Gender [Messung und Steuerung markenadäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts]

Lieven T., Morhart F.M., 2010. Marketing ZFP, 32 (1) pp. 39-52. Peer-reviewed.

[DOI][serval:BIB_6F683F2A9DB0]

Messung und Steuerung markenäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts

Lieven T., Morhart F. M., 2010/01. Marketing ZFP, 32 (1) pp. 39-52. Peer-reviewed.

[DOI][serval:BIB_CBC94DDE7A31]

Mesurer la confiance des internautes : adaptation de McKnight, Choudhury and Kacmar (2002)

Bartikowski B., Chandon J.-L., Müller B., 2010/01. Journal of Marketing Trends, 1 (1) pp. 11-25. Peer-reviewed.

[serval:BIB_94E74DFB20C2]

2009

Rejuvenating Touristic Consumption : From a cognitive approach to a symbolic intent of modelisation

Moinat Vivien, Diesbach Pablo, 2009/09. pp. 54-65 dans Marketing Innovations for Sustainable Destinations chap. 5, Goodfellow Publishers Limited.

[serval:BIB_55F61BB2D7FC]

Does It Bother Me if We Don't Agree? Self-Monitoring and Interpersonal Ambivalence

Czellar S., Cowley E., 2009/05. dans Proceedings of the 38th European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.

[serval:BIB_4197F4DBEA44]

AIDS and Business

Faulk S., Usunier J.-C., 2009/04. 331, Routledge / Taylor and Francis.

[serval:BIB_819B41B8B745]

Book Review of Cheryl Nakata (ed.), Beyond Hofstede: Culture Frameworks for Global Marketing and Management. Palgrave Macmillan, 2009

Usunier Jean-Claude, 2009/03/15. International Journal of Cross Cultural Management.

[URN][serval:BIB_4A1FC2EA91EA]

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

Sprott D., Czellar S., Spangenberg E., 2009/02. Journal of Marketing Research, 46 (1) pp. 92-104. Peer-reviewed.

[DOI][WoS][serval:BIB_831DFFDE2C04]

La contrefaçon est-elle un problème de pays riche ? Une analyse interculturelle de l'attitude envers la contrefaçon

Le Roux A., Viot C., Kremer F., Müller B., 2009., Association Française de Marketing dans 25ème Congrès de l'Association Française de Marketing. Peer-reviewed.

[serval:BIB_87F4E3284BD3]

Le consommateur face au marketing écologique, publié dans "Echos Money" No 15

Cestre G., 2009., Magazine de la Junior Entreprise, Université de Lausanne, Faculté des Hautes Etudes Commerciales.

[serval:BIB_43514EF05164]

Les entreprises du tabac peuvent-elles être citoyennes?

Palazzo G., Mena S., 2009. Revue Médicale Suisse 210 pp. 1454-1456.

[serval:BIB_940D69FDAD67]

Marketing Across Cultures

Usunier J.-C., Lee J., 2009/01., 5th edition, Pearson.

[serval:BIB_170E6E92B620]

The consequences of retailer vs. media communication about the use of intrusive marketing practices on customer attitudes, satisfaction, trust and loyalty

Cestre G., Lalos M., 2009. pp. 968-969 dans Advances in Consumer Research, proceedings of the ACR North American Conference (San Francisco 2008). Peer-reviewed.

[serval:BIB_1BCD57F2F630]

Wertschöpfungs- und Werteinforderungsnormen im Rahmen der "Plural Form Governance": Ein empirischer Test in Key-Account- und Nicht-Key-Account-Dyaden

Ivens B.S., 2009. Zeitschrift für Betriebswirtschaft, 79 (2) pp. 135-160. Peer-reviewed.

[serval:BIB_86AF2D6062F2]

Whence Brand Evaluations? Investigating The Relevance of Personal and Extrapersonal Associations in Brand Attitudes

Czellar S., Voyer B., Schwob A., Luna D., 2009. pp. 681-682 dans McGill A. L. , Shavitt S. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.

[serval:BIB_012EE1E2259A]

2008

Further considerations on the relevance of country-of-origin research

Usunier J.-C., Cestre G., 2008/12. European Management Review, 5 (4) pp. 271-274. Peer-reviewed.

[serval:BIB_B436E632CF61]

Paying today or tomorrow? The effects of implementing intrusive marketing practices on loyal customers

Cestre G., Lalos M., 2008/05. dans 37th European Marketing Academy (EMAC) Conference, Brighton. Peer-reviewed.

[serval:BIB_05963635956E]

The Moderating Role of Self-Monitoring on the Antecedents of Ambivalent Attitudes

Czellar S., Cowley E., Laurent G., 2008/05. dans Proceedings of the 37th European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.

[serval:BIB_7ABFA3E06EF4]

Individual Differences in Responses to Brand Stimuli: The Case of Self-Monitoring and Brand-Extended Self-Construal

Sprott D. E., Czellar S., Spangenberg E., Raska D., 2008/02. pp. 243-245 dans Proceedings of the Society for Consumer Psychology 2008 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).

[serval:BIB_44254A5CF42E]

Consistency between brand image and website image: Does it matter?

Müller B., 2008. International Journal of Internet Marketing and Advertising, 4 (4) pp. 350-361. Peer-reviewed.

[serval:BIB_81BD734A2E35]

Counterfeits on the Internet: The dark side of the luxury industry

Müller B., Kocher B., Ivens B.S., 2008. dans 37th EMAC - European Marketing Academy Conference, May 27-30, 2008. Peer-reviewed.

[serval:BIB_DF0E3F62F2AB]

Governance structures in international buyer-supplier relationships: an empirical test

Ivens B.S., Shan J., 2008. dans Proceedings of the 24th Annual Conference of the Industrial Marketing & Purchasing Group, Uppsala, September 3-6, 2008 (CD-ROM). Peer-reviewed.

[serval:BIB_3E4FF6A3ACE7]

How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments

Czellar S., Luna D., Voyer B., Schwob A., 2008. p. 997 dans Lee A. Y. , Soman D. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.

[serval:BIB_A2AC1B2DB691]

Impact des sites de marque: effets de la visite et apports des outils relationnels

Florès L., Müller B., Agrebi M., Chandon J.-L., 2008. Revue Française du Marketing, 217 (2) pp. 27-43. Peer-reviewed.

[serval:BIB_E04AD1D3DCC9]

Is the Internet a new Eldorado for Counterfeits ?

Kocher B., Müller B., Chauvet V., Ivens B. S., 2008., Association for Consumer Research p. 971 dans Lee A.Y. , Soman D. (eds.) Advances in Consumer Research, Advances in Consumer Research. Peer-reviewed.

[serval:BIB_3385641A55B4]

Is There a Space for Authenticity in the Emotional Theatre? Expression and Management of Emotions in Hospitality Industry

Zidansek M., Steinhäuser R., Vieregge M., 2008. dans EuroCHRIE Annual Conference 2008 Conference Proceedings, Dubai, UAE. Peer-reviewed.

[serval:BIB_8F25C26F19B8]

Key Account Management in Business Markets: An Empirical Test of Common Assumptions

Ivens B.S., Pardo C., 2008. Journal of Business & Industrial Marketing, 23 (5). Peer-reviewed.

[serval:BIB_1444CEF289F0]

La négociation internationale

Usunier J.-C., 2008. pp. 253-292 dans Eduardo Davel, Jean-Pierre Dupuis, et Jean-François Chanlat (eds.) Gestion en Contexte Interculturel, Presses de l'Université Laval.

[serval:BIB_12016D3FD691]

Les determinants de la flexibilité dans la relation client-fournisseur

Ivens B.S., Mayrhofer U., 2008. Revue Française de Gestion. Peer-reviewed.

[serval:BIB_9F076A283EDE]

Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand

Kocher B., Lalos M., 2008., Association for Consumer Research pp. 769-770 dans Lee A.Y., Soman D. (eds.) Advances in Consumer Research, Advances in Consumer Research. Peer-reviewed.

[WoS][serval:BIB_C6985C9923CA]

The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role ?

Müller B., Florès L., Agrebi M., Chandon J.-L., 2008. Journal of Advertising Research, 48 (3) pp. 465-472. Peer-reviewed.

[DOI][serval:BIB_6C1C23181247]

Types of Price Behavior and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing

Ivens B.S., Müller B., Güse K., 2008. dans North American Association of Consumer Research Conference, San Francisco, October 21-24. Peer-reviewed.

[serval:BIB_4DB07CE7B0C5]

Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence

Cowley E., Czellar S., Laurent G., 2008. pp. 860-861 dans Lee A. Y., Soman D. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.

[serval:BIB_9ADD717DDCFC]

2007

Are Key Account Relationships Different? Empirical Results on Supplier Strategies and Customer Reactions

Ivens B.S., Pardo C., 2007/05. Industrial Marketing Management, 34 (4) pp. 470 - 482. Peer-reviewed.

[serval:BIB_52390DE135EF]

Experiencing Mixed Feelings About Consumption Objects: Self-Monitoring and the Antecedents of Attitude Ambivalence

Czellar S., Cowley E., Laurent G., 2007/05. dans Proceedings of the 36th European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.

[serval:BIB_EEA80A76BECA]

To Be or Not To Be Consistent: Should Marketers Always Use the Puma Approach to Brand Logo Consistency?

Kocher B., Czellar S., 2007/02. pp. 67-68 dans Proceedings of the Society for Consumer Psychology 2007 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).

[serval:BIB_674CA2A054CB]

A Test of the Quasi-Circumplex Structure of Human Values

Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2007. Journal of Research in Personality, 41 (4) pp. 820-840. Peer-reviewed.

[serval:BIB_C03B548D0167]

About the Branding Impact of Brand Websites. Do newsletters and consumer magazines have a moderating role?

Müller B., Florès L., Agrebi M., Chandon J.-L., 2007. dans 36th European Marketing Academy Conference. Peer-reviewed.

[serval:BIB_17A308D27EE5]

An Empirical Analysis of Multiple Respondents' Perceptual Gaps in Dyadic Research on Buyer-Supplier Relationships

Van der Vijver M., Ivens B.S., 2007. dans Proceedings of the 23rd Annual Conference of the Industrial Marketing & Purchasing Group, Manchester, August 29-September 1, 2007 (CD-ROM). Peer-reviewed.

[serval:BIB_1F5FC298BCF5]

An Exploratory Study on Attitude toward Luxury Products, Counterfeits and Imitations

Müller B., Kocher B., 2007., Association for Consumer Research pp. 363-365 dans Fitzsimons G. J., Morwitz V. G. (eds.) Advances in Consumer Research, Advances in Consumer Research. Peer-reviewed.

[WoS][serval:BIB_F89DC6D8D6D4]

Case Study

Ivens B.S., 2007. dans European Car Prices, Centrale des Cas, Paris.

[serval:BIB_424946AF548C]

Case Study

Ivens B.S., 2007. dans Mayrhofer U., Hertrich S. (eds.) Media Markt, Mayrhofer U. and Hertrich S..

[serval:BIB_5765F235FB43]

Cognitive, Demographic, and Situational Determinants of Service Customer Preference for Personnel-in-Contact over Self-Service Technology

Simon F., Usunier J.-C., 2007. International Journal of Research in Marketing, 24 (2) pp. 163-173. Peer-reviewed.

[serval:BIB_BC1F50FD0151]

De l'impact des sites de marque: L'apport des outils relationnels

Florès L., Müller B., Agrebi M., Chandon J.-L., 2007., IAE de Nantes dans 6ème journée nantaise de recherche sur le e-marketing. Peer-reviewed.

[serval:BIB_62326A1F19D0]

Do Service Exchanges and Product Exchanges Require Specific Marketing Approaches? A Governance Perspective

Ivens B., Pardo C., 2007. dans Proceedings of the 36th EMAC Conference, Iceland, May 22-25, 2007. Peer-reviewed.

[serval:BIB_BBACC9BA54F5]

Examining the Role of Norms in Consumer-Brand Relationships: The Applicability of Macneil's Relational Exchange Theory

Birk M., Ivens B.S., Paulssen M., 2007. dans Proceedings of the 36th EMAC Conference, Iceland, May 22-25, 2007. Peer-reviewed.

[serval:BIB_33D65262BFD4]

For a Fistful of Dollars: Determinants of Consumer Behavior Regarding Counterfeits, an Intercultural Perspective

Le Roux A., Viot C., Kremer F., Müller B., 2007., University of Otago dans ANZMAC conference. Peer-reviewed.

[serval:BIB_A7D0D39EF267]

Industrial Marketing Organisation and the IMP Approach: A Comparative Analysis

Ivens B.S., Pardo C., Tunisini A., 2007. dans Proceedings of the 23rd Annual Conference of the Industrial Marketing & Purchasing Group, Manchester, August 29-September 1, 2007. Peer-reviewed.

[serval:BIB_E81DB278CFF9]

Integrated Solutions in the IT Industry: The Role of Alliance Managers

Salle R., Cova B., Ivens B, Pardo C., 2007. dans Proceedings of the 23rd Annual Conference of the Industrial Marketing & Purchasing Group, Manchester, August 29-September 1, 2007 (CD-ROM). Peer-reviewed.

[serval:BIB_FB8C43B9C3FA]

Internet: La Face Cachée des Produits de Luxe

Müller B., Kocher B., Ivens B. S., 2007., IAE de Dijon pp. 18-36 dans Actes des 12èmes Journées de Recherche en Marketing de Bourgogne, Université de Dijon. Peer-reviewed.

[serval:BIB_F33981958493]

Key-Account-Management in Business Markets: An Empirical Test of Common Assumptions

Ivens B.S., Pardo C., 2007. Journal of Business & Industrial Marketing. Peer-reviewed.

[serval:BIB_76DAB7B9870E]

Konzeptionelle Grundlagen und Treiber der des prozessorientierten Marketing

Diller H., Ivens B.S., 2007. pp. 259-277 dans Bayón T., Herrmann A., Huber F. (eds.) Vielfalt und Einheit in der Marketingwissenschaft, Gabler Verlag.

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Marketing and purchasing management

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Method Issues in the Measurement of Relational Norms

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Pratique de la Prévision des Ventes

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