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Département de marketing

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325 publications

... | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1996 | 1995 |

2007

Self-Monitoring and Status Motivation: An Implicit Cognition Perspective

Czellar S., 2007. pp. 332-334 dans Fitzsimons G., Morwitz V. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.

[WoS][serval:BIB_86B618D203E2]

Sollten Marketing und Vertrieb prozessorientiert geführt werden?

Ivens B.S., 2007. Thexis - Fachzeitschrift für Marketing, 24 (1) pp. 22-27. Peer-reviewed.

[serval:BIB_E1F3F5A66B18]

Talk to your customers: Are newsletters and consumer magazines really efficient?

Florès L., Müller B., Agrebi M., Chandon J.-L., 2007. dans La Londe Conference in Marketing Communications and Consumer Behavior. Peer-reviewed.

[serval:BIB_0FF08E7FB489]

Talk to your customers: Are newsletters and consumer magazines really efficient?

Florès L., Müller B., Agrebi M., Chandon J.-L., 2007. (n°0713), Faculty of Business and Economics - IRM, University of Lausanne.

[serval:BIB_F5BF641B7D9E]

The Standardization of International Advertising: An Analytic Review

Usunier J.-C., Kocher B., Müller B., Walliser B., 2007., European Marketing Academy dans 36th European Marketing Academy Conference. Peer-reviewed.

[serval:BIB_DE1AC73B70DB]

The standardization of international advertising: an analytic review

Usunier J.-C., Kocher B., Müller B., Walliser B., 2007. (0708) Working Paper, University of Lausanne, Faculty of Business and Economics - IRM.

[serval:BIB_F440318CCDC9]

The Time-Styles Scale: A Review of Developments and Replications over 15 years

Usunier J.-C., Valette-Florence P., 2007. Time and Society, 16 (2/3) pp. 349-382. Peer-reviewed.

[serval:BIB_E2293CFAD898]

To fit or not to fit. The importance of consistency on the Internet

Müller B, 2007. (n°0711) Working Paper, Faculty of Business and Economics - IRM, University of Lausanne..

[serval:BIB_217900071116]

Toutes les façons de "gouverner" une relation interorganisationnelle sont-elles aussi satisfaisantes pour le client ?

Ivens B.S., Pardo C., 2007. dans Actes des 1ères journées de recherche sur la satisfaction et la fidélité, Association Française du Marketing / Ecole de Management, Grenoble, 18-19 janvier 2006. Peer-reviewed.

[serval:BIB_98834F72AE19]

Transfert des Connaissances dans la Gestion et la GRH: Résultats et Interprétations à partir des Revues Académiques en Allemagne et en France

Barmeyer C., Ivens B.S., 2007. dans Actes de la Conférence AGRH, Université de Fribourg, 19-21 septembre 2007. Peer-reviewed.

[serval:BIB_09D9CA4C6168]

Une taxonomie des personnalités de marque

Guese K., Ivens B.S., 2007. dans Actes des 12èmes Journées de Recherche en Marketing de Bourgogne, Université de Dijon, 8-9 novembre 2007. Peer-reviewed.

[serval:BIB_EB5447372F7A]

What makes people evaluate and purchase original goods, counterfeits and imitations differently in the luxury industry?

Chauvet V, Müller B, Kocher B, 2007. (n°07-10) Note de Recherche, Université de Savoie, IREGE.

[serval:BIB_73DC2ABE890C]

What Makes People Evaluate Differently and Purchase Original Goods, Counterfeits and Imitations in the Luxury Industry? An Investigation of a Personal Variable and Hindering Conditions

Kocher B., Müller B., Chauvet V., 2007., European Marketing Academy dans 36th European Marketing Academy Conference. Peer-reviewed.

[serval:BIB_C29EF4A388CE]

2006

How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Moderating Effects

Kocher B., Czellar S., 2006/02. pp. NA dans Proceedings of the Society for Consumer Psychology 2006 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).

[serval:BIB_828C456A242B]

A confirmatory approach of the circular nature of Schwartz's Value System

Cestre G., Perrinjaquet A., Furrer O., Marguerat D., Usunier J.-C., 2006. (0601) Working papers IUMI, Université de Lausanne - HEC.

[serval:BIB_2EB085FB1E69]

A Test of the Circumplex Structure of Human Values

Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2006. (0601) Working paper IUMI, Université de Lausanne - Faculté des Hautes Etudes Commerciales.

[serval:BIB_28B3166621B3]

Are Services Marketing and Marketing of Products Different? A Governance Approach

Ivens B.S., Pardo C., 2006. dans Proceedings of the 22nd Annual IMP Conference, Milano, September 7-9, 2006. Peer-reviewed.

[serval:BIB_C65FADD97571]

Attitudes toward luxury products, counterfeits and imitations: An exploratory study of personal and commpany-controlled variables.

Müller B., Kocher B., Chauvet V., 2006. (n°06-23) Note de Recherche, Université de Savoie, IREGE.

[serval:BIB_B7CFADA50A1A]

Attitudes towards Luxury Products, Counterfeits and Imitations: An Exploratory Study of Personal and Company-Controlled Variables

Müller B., Kocher B., Chauvet V., 2006., European Marketing Academy dans 35th Annual Conference of the European Marketing Academy. Peer-reviewed.

[serval:BIB_3A2F7C91571D]

Drivers and Performance Effects of Marketing Process Orientation

Ivens B.S., 2006. dans Proceedings of the 1st Conference on Business Market Management, Berlin, ESMT, March 12-14, 2006. Peer-reviewed.

[serval:BIB_CF368C7208EF]

Erfolgsfaktoren und Barrieren der CRM-Implementierung: Eine Meta-Analyse empirischer Studien

Beck I., Ivens B., 2006. (142) Arbeitspapier, Lehrstuhl für Marketing, Friedrich-Alexander-Universität Erlangen-Nürnberg.

[serval:BIB_563F33B82560]

Governance Types in Business Exchanges and Their Impact on Satisfaction and Commitment

Ivens B.S., Pardo C., 2006. dans Proceedings of the 35th EMAC Conference, Athens University of Economics and Business, May 23-26, 2006. Peer-reviewed.

[serval:BIB_AA985BB29487]

Industrial Marketing Organization: Dimensions of the Problem, State-of-the-Art, and Directions for Future Research

Pardo C., Ivens B.S., 2006. dans Proceedings of the 22nd Annual IMP Conference, Milano, September 7-9, 2006. Peer-reviewed.

[serval:BIB_7425F492F556]

Measuring Relational Norms: Some Methodological Issues

Blois K.J., Ivens B.S., 2006. European Journal of Marketing, 40 (3/4) pp. 352 - 365. Peer-reviewed.

[serval:BIB_955D5CEA5A6A]

Navigation experience on a brand's website and the consequences on brand image

Müller B., 2006., University of Birmingham dans The Thought Leaders International Conference on Brand Management. Peer-reviewed.

[serval:BIB_83BA73F983FD]

Navigation experience on a brand's website and the consequences on brand image.

Müller B, 2006. (n°0603) Working Paper, Faculty of Business and Economics - IRM, University of Lausanne.

[serval:BIB_A3576B2F5F06]

Navigation experience on the Internet

Müller B., 2006., European Marketing Academy dans 35th Annual Conference of the European Marketing Academy. Peer-reviewed.

[serval:BIB_20EF6309438B]

Norm-Based Relational Behaviors: Is There an Underlying Dimensional Structure?

Ivens B.S., 2006. Journal of Business & Industrial Marketing, 2 pp. 94-105. Peer-reviewed.

[serval:BIB_D474902125FB]

Process Oriented Marketing

Diller H., Ivens B.S., 2006. Marketing - Journal of Research and Management, 2 (1) pp. 47-62. Peer-reviewed.

[serval:BIB_7E5F8ECF66D3]

Relevance in Business Research: The Case of Country-of-Origin Research in Marketing

Usunier J.-C., 2006. European Management Review, 3 (1) pp. 60-73. Peer-reviewed.

[serval:BIB_1039A2794921]

Ressourcement au travail: Chance ou danger? Published in "Sources et Ressources", Bulletin No 25 de Cèdres Formation, Lausanne, p. 28-30.

Gonin M., Palazzo G., 2006..

[serval:BIB_B33661B7C6BF]

Self-Presentational Effects in the Implicit Association Test

Czellar S., 2006. Journal of Consumer Psychology, 16 (1) pp. 92-100. Peer-reviewed.

[DOI][WoS][serval:BIB_262C310FCC44]

The Analysis and Planning of Business Interactions: Do We Need a Structured Approach?

Ivens B.S., Dahlke B., 2006. dans Proceedings of the 22nd Annual IMP Conference, Milano, September 7-9, 2006. Peer-reviewed.

[serval:BIB_97ECFFFB5D19]

The Effect of Perceived Brand Name Logo Coherence on Brand Attitudes

Kocher B., Czellar S., Usunier J.-C., 2006. pp. 274-275 dans Pechmann C., Price L. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.

[serval:BIB_85CC34E8F236]

Value Creation and Value Claiming in Business Relationships: The Role of Specific Investments

Eggert A., Ivens B.S., Ulage W., 2006. dans Proceedings of the 2nd ISBM - Bi Annual Academic Conference, North Western University, Chicago, August 3-4, 2006. Peer-reviewed.

[serval:BIB_115AFC88DCBC]

2005

Le géomarketing au service de l'entreprise, puvlié dans "Bulletin HEC" No 71

Cestre G., 2005/10..

[serval:BIB_340166D46D6F]

Measuring Involvement in Ecology Using a Five-factor Scale

Cestre G., Marguerat D., 2005/09. dans Consumer Personality and Research Methods (CPRM) Conference, Dubrovnik. Peer-reviewed.

[serval:BIB_8044769CC6F1]

EIS : A Scale to Measure Involvement in Ecology

Cestre G., Marguerat D., 2005/05. dans 34th European Marketing Academy (EMAC) Conference, Milan. Peer-reviewed.

[serval:BIB_0FF512CD4F89]

Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Dubois B., Czellar S., Laurent G., 2005/04. Marketing Letters, 16 (2) pp. 115-128. Peer-reviewed.

[DOI][WoS][serval:BIB_163AA999C0FE]

The Impact of Automatic Attitudes on Product and Brand Evaluations: The Moderating Effect of Consumer Expertise

Czellar S., Luna D., 2005/02. dans Proceedings of the Society for Consumer Psychology 2005 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).

[serval:BIB_C0193D7112E8]

Market Research Dynamics

Cestre G., 2005. dans Xardel D., Raju M.S. (eds.) Marketing Management - International Perspectives, Vijay Nicole India.

[serval:BIB_7882B50C49C6]

Marketing Across Cultures

Usunier J.-C., Lee J., 2005., 4th edn, Pearson, Harlow.

[serval:BIB_31569]

Product ethnicity: An exploratory approach

Cestre G., Usunier J.-C., 2005. (0505) Working paper IUMI, Université de Lausanne - HEC.

[serval:BIB_4FB8CE4208DB]

The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals

Czellar S., 2005. p. 577 dans Menon G., Rao A. R. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.

[serval:BIB_CC64E8691CE3]

The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals.

Czellar S, 2005. Advances in Consumer Research, 32.

[serval:BIB_37548]

2004

Verified trust: Reciprocity, altruism, and noise in trust games

Brülhart M., Usunier J.-C., 2004/11. (4758) Discussion Paper, CEPR - Centre for Economic Policy Research.

[serval:BIB_31723]

Consumption Strategies to Overcome Ambivalence: The Case of Ruses Making Luxuries Acceptable

Dubois B., Laurent G., Czellar S., 2004/05. dans Proceedings of the 33rd European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.

[serval:BIB_B3B4B25CCCFF]

Eco-Labelled Product Purchase and Recycling Behaviour - A Structural Equations Model

Cestre G., Marguerat D., 2004/05. dans 33rd European Marketing Academy (EMAC) Conference, Murcia. Peer-reviewed.

[serval:BIB_C9D5BF6E80C0]

The Impact of Perceived Corporate Brand Values on Brand Preference: An Exploratory Empirical Study

Czellar S., Palazzo G., 2004/05. dans Proceedings of the 33rd European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.

[serval:BIB_2D00AE6C9669]

Self-Monitoring and Attitude Accessibility Revisited

Czellar S., 2004/02. dans Proceedings of the Society for Consumer Psychology 2004 Winter Conference. Peer-reviewed, Society for Consumer Psychology (SCP).

[serval:BIB_84A5DA620C13]

Business models for music distribution after the P2P revolution

Dubosson M., Pigneur Y., Usunier J.-C., 2004. pp. 172-179 dans Proceedings of the Fourth International Conference on Web Delivering of Music (WEDELMUSIC 2004). Peer-reviewed, IEEE.

[DOI][WoS][serval:BIB_6C4ACBE87FC2]

Comment enseigner la négociation d'affaires

Usunier J.-C., 2004. Revue Française de Gestion, 153 (30) pp. 61-86. Peer-reviewed.

[serval:BIB_32075]

Determining ecology-related purchase and post-purchase behaviours using structural equations

Cestre G., Marguerat D., 2004. (0403) Working paper IUMI, Université de Lausanne - HEC.

[serval:BIB_786F45C61C29]

L'avenir: La marchandisation de l'enseignement supérieur?

Usunier J.-C., 2004. Revue Economique et Sociale, 62 (2) pp. 107-121. Peer-reviewed.

[serval:BIB_30275]

L'étudiant est-il un consommateur d'éducation ?

Usunier J.-C., 2004. Revue Economique et Sociale, 62 (1) pp. 113-128. Peer-reviewed.

[serval:BIB_29416]

Marchandisation, relation pédagogique et qualité de l'enseignement supérieur?

Usunier J.-C., 2004. Revue Economique et Sociale, 62 (3) pp. 107-120. Peer-reviewed.

[serval:BIB_30279]

Marketing International: Développement des Marchés et Management Interculturel

Prime N., Usunier J.-C., 2004., 2ème édition, Librairie Vuibert.

[serval:BIB_30274]

2003

The Concept of Prestige: A Cross-cultural Investigation

Czellar S., 2003/05. dans Proceedings of the 32nd European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.

[serval:BIB_F7A314648E24]

Using Partial Least-Squares Regression in Marketing Research

Graber S., Czellar S., Denis J.-E., 2003/05. dans Proceedings of the 32nd European Marketing Academy Conference. Peer-reviewed, European Marketing Academy.

[serval:BIB_CA335B696D04]

Consumer Attitudes Toward Brand Extensions: An Integrative Model and Research Propositions

Czellar S., 2003/03. International Journal of Research in Marketing, 20 (1) pp. 97-115. Peer-reviewed.

[DOI][WoS][serval:BIB_23BAEEB3CC24]

A comparison of trust and reciprocity between France and Germany : experimental investigation based on the investment game

Willinger M., Keser C., Lohmann C., Usunier J.-C., 2003. Journal of Economic Psychology, 24 (4) pp. 447-466. Peer-reviewed.

[serval:BIB_9C32F4716661]

A Link Between Self-Monitoring and Prestige-Related Consumer Knowledge? Preliminary Evidence From North America and Europe

Czellar S., 2003. pp. 84-94 dans Proceedings of the Society for Consumer Psychology 2003 Winter Conference. Peer-reviewed, Society for Consumer Psychology.

[serval:BIB_3A1230FB9EF5]

Consumer Attitude Towards Brand Extensions: An Integrative Model and Research Propositions.

Czellar S, 2003. International Journal of Research in Marketing, 20 (1) pp. 97-115.

[serval:BIB_28395]

Consumer Attitudes Towards Luxury.

Czellar S, Dubois B, Laurent G, 2003. Journal of Consumer Psychology.

[serval:BIB_28058]

Ecolabels et consommation : Variables intervenant dans le processus d'achat

Cestre G., Marguerat D., 2003. (0309) Working paper IUMI, Université de Lausanne - HEC.

[serval:BIB_1DD4C192962F]

Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound.

Lageat T., Czellar S., Laurent G., 2003. Marketing Letters, 14 (2) pp. 97-109. Peer-reviewed.

[DOI][WoS][serval:BIB_28394]

International Business Negotiations

Ghauri P.N., Usunier J.-C., 2003., Pergamon/Elsevier.

[serval:BIB_26150]

International Business Negotiations, second edition

Usunier J.C, Ghauri Pervez N, 2003., International Business & Management.

[serval:BIB_28440]

Introduction au dossier spécial sur Management et Culture Féminine

Usunier J.-C., 2003. Revue Economique et Sociale, 61 (1) pp. 5-9. Peer-reviewed.

[serval:BIB_26153]

Marketing International: Développement des Marchés et Management Mulcticulturel

Prime N., Usunier J.-C., 2003., Vuibert.

[serval:BIB_26149]

Marketing éthique: Caveat emptor ou caveat venditor? Published in "Echos/Money" 9

Cestre G., 2003..

[serval:BIB_464AEF070784]

Personifying Country of Origin Research

Nebenzahl I.D., Jaffé E.D., Usunier J.-C., 2003. Management International Review, 43 (4) pp. 383-406. Peer-reviewed.

[serval:BIB_26158]

Premières Evidences Empiriques sur les Antécédents de l'Orientation vers le Marché dans la Gestion Bancaire Privée [Preliminary Empirical Evidence on the Antecedents of Market Orientation in the Private Banking Industry]

Graber S., Czellar S., Denis J.-E., 2003. dans Actes du 19ème Congrès International de l'Association Française du Marketing. Peer-reviewed, Association Française du Marketing.

[serval:BIB_9F9FC0D6E5C7]

Graber S, Czellar S, Denis JE, 2003. Actes du 19ème Congrès International de l'Association Française du Marketing, Gammarth Tunis : Association Française du Marketing..

[serval:BIB_28484]

Segmentation Based on Ambivalent Attitudes: The Case of Consumer Attitudes Toward Luxury.

Czellar S, Dubois B, Laurent G, 2003. Marketing Letters.

[serval:BIB_28059]

The Concept of Prestige: A cross-cultural Investigation.

Graber S, Czellar S, Denis JE, 2003. 32nd European Marketing Academy Conference Proceedings, Glasgow..

[serval:BIB_28010]

The Impact of Employees' Individual Values and their Attitudes toward Market Orientation.

Perrinjaquet A, Furrer O, Lantz C, 2003. MSI Report, septembre 2003.

[serval:BIB_28424]

The Relationships Between Employees' Individual Values and Their Market Orientation Values.

Perrinjaquet A, Furrer O, Lantz C, 2003. Proceedings of the 2003 AMA Summer Marketing Educators' Conference Enhancing Knowledge Development in Marketing, R. B. Money et R. L. Rose (éds), American Marketing Association, Chicago, Volume 14 pp. 117-124.

[serval:BIB_28485]

Using Partial Least-Squares Regression in Marketing Research.

Czellar S, Denis JE, Graber S, 2003. 32nd European Marketing Academy Proceedings, Glasgow, Mai.

[serval:BIB_28482]

Valeurs féminines et performances économiques : Une analyse cross-nationale

Usunier J.-C., 2003. Revue Economique et Sociale, 61 (1) pp. 33-46. Peer-reviewed.

[serval:BIB_26152]

2002

Building Reputation Through Social Accountability - The Switcher / Prem Group Experience in India

Cestre G., 2002/05. dans 6th International Conference on Corporate Reputation, Identity and Competitiveness, Reputation Institute, Boston. Peer-reviewed.

[serval:BIB_A66F118FD08B]

Confiance et Performance: Le couple franco-allemand au sein de l'Europe

Usunier J.-C., Roger P., 2002. pp. 227-245 dans Thomas Würtenberger et al. (eds.) Wahrnehmungs- und Betätigungsformen des Vertrauens in deutsch-französischen Vergleich, Berlin Verlag/Arno Spitz.

[serval:BIB_24343]

L'ethnicité des produits: une approche exploratoire

Usunier J.-C., 2002. Décisions Marketing, 27 pp. 35-49. Peer-reviewed.

[serval:BIB_24192]

La certification de la qualité de service selon la loi de 1994

Usunier J.-C., Durrande-Moreau A., 2002. Economies et Sociétés, série Economie et Gestion des Services (EGS), 4 (7) pp. 1167-1192. Peer-reviewed.

[serval:BIB_24193]

La certification de service selon la loi de 1994

Durrande-Moreau A., Usunier J.-C., 2002. Economies et Sociétés, série EGS, 7 (4) pp. 1167-1192.

[serval:BIB_26151]

Le consommateur "vert" - Attitude et comportement

Marguerat D., Cestre G., 2002. (0211) Working papers IUMI, Université de Lausanne - HEC.

[serval:BIB_8D4E0C46306B]

Le pays d'origine du bien influence-t-il encore les évaluations des consommateurs ?

Usunier J.-C., 2002. Revue Française de Marketing 192. Peer-reviewed.

[serval:BIB_F2B6917F2DCF]

Marketing and purchasing management

Cestre G., Salle R. et al. , 2002. dans Perret F.-L., Jaffeux C. (eds.) Essentials of Logistics and Management (1st edition), EPFL Press.

[serval:BIB_FAE56EABA8FD]

Marketing vert et comportement: l'attitude du consommateur face aux produits éco-labelisés

Cestre G, Marguerat D, 2002., Institut universitaire de management international (IUMI), Ecole des HEC.

[serval:BIB_22768]

Opportunisme et confiance dans les relations acheteur-vendeur: Une comparaison du contrat de vente français et du Kaufvertrag allemand

Usunier J.-C., Rudler E., 2002. pp. 115-134 dans Thomas Würtenberger et al. (eds.) Wahrnehmungs- und Betätigungsformen des Vertrauens in deutsch-französischen Vergleich, Berlin Verlag/Arno Spitz.

[serval:BIB_24342]

Using Linguistics for creating better international brand names

Usunier J.-C., Shaner J., 2002. Journal of Marketing Communications, 8 pp. 1-18. Peer-reviewed.

[serval:BIB_24185]

What Goals do Business Leaders Pursue? A Study in Fifteen Countries

Hofstede, G., Van Deusen, C., Mueller, C., Charles, T., Usunier, J.-C. , 2002. Journal of International Business Studies, 33 (4). Peer-reviewed.

[serval:BIB_5D3BF57C8AF3]

2001

Confiance et Performance: Un essai de management comparé France-Allemagne

Usunier J.-C., 2001., Librairie Vuibert, Coll. FNEGE.

[serval:BIB_18567]

H-Mod: La relation moins-que-parfaite

Cestre G, 2001., Institut universitaire de management international (IUMI), Ecole des HEC.

[serval:BIB_19188]

International Marketing.

Usunier JC, 2001. dans Smelser NJ Baltes P. (eds.) International Encyclopedia of the Social and Behavioral Sciences, Elsevier Science.

[serval:BIB_18573]

La négociation face aux barrières du langage

Usunier J.-C., 2001. Revue Française de Gestion, 135 pp. 39-50. Peer-reviewed.

[serval:BIB_18572]

La Négociation Internationale.

Usunier JC, 2001. pp. 301-309 dans Bloch A Macquin A. (eds.) Encyclopedie de la Vente, Economica, Paris.

[serval:BIB_18348]

Le marketing des OGM dans l'agro-alimentaire, publié dans "Echos Money" No 7

Cestre G., 2001., Magazine de la Junior Entreprise HEC de Lausanne.

[serval:BIB_C4B9AB555C5E]

Le temps des Consommateurs: Le cas du téléphone portable

Usunier J.-C., 2001. Revue Française de Gestion, 132 pp. 112-118. Peer-reviewed.

[serval:BIB_18569]

Management Education in a Globalizing World: Lessons from the French Experience

Usunier J.-C., 2001. pp. 347-75 dans Management Learnings, Rajesh Kumar.

[serval:BIB_21417]

Pratique de la Prévision des Ventes

Bourbonnais R., Usunier J.-C., 2001., 3ème édition, Economica.

[serval:BIB_26159]

Social accountability and performance : The Switcher ? Prem Group experience in India

Cestre G., 2001. dans Competitiveness in the XXIst Century : Social Dimension of Corporate Success, International Labour Organisation.

[serval:BIB_28B84E84A844]

Une comparaison franco-allemande de la confiance et de la réciprocité: Une expérimentation fondée sur le jeu de l'investissement

Usunier J.-C., 2001. Revue d'Economie Politique, 111 (1) pp. 151-172. Peer-reviewed.

[serval:BIB_18570]

2000

Consumer Evaluations of Product Co-branding : An Investigation of the Role of Brand Dominance on the Evaluation of an Alliance

Cestre G., Uhlmann V., 2000/05. dans 5th International Conference on Corporate and Marketing Communication (CMC), Rotterdam. Peer-reviewed.

[serval:BIB_17F0C1638448]

Confiance et Performance : Un essai de management comparé France-Allemagne

Usunier J.-C., 2000., Librairie Vuibert, coll. FNEGE.

[serval:BIB_26161]

Introduction à la Recherche en Gestion

Usunier J.-C., Earsterby-Smith M., Thorpe R., 2000., 2ème édition, Economica.

[serval:BIB_26160]

Marketing Across Cultures

Usunier J.-C., 2000., 3rd edition, Pearson Education (Prentice Hall / Financial Times).

[serval:BIB_26162]

Marketing and purchasing management: Recent developments in business relationships

Cestre G., Salle R., 2000., Institut universitaire de management international (IUMI), Ecole des HEC, Université de Lausanne.

[serval:BIB_14842]

Marketing B to B - Recent developments in business relationships

Cestre G., Salle R. et al , 2000. (0005) Working paper IUMI, Université de Lausanne - HEC.

[serval:BIB_D44305FB4A35]

1999

Consumer Decision Making - Marketing and Competition in the Information Age

Cestre G., 1999/05. dans 28th European Marketing Academy (EMAC) Conference, Berlin. Peer-reviewed.

[serval:BIB_4BF7B93C0F15]

Gestion Stratégique de la Marque - Analyse et Modélisation

Uhlmann V., Cestre G., 1999. (9906) Working paper IUMI, Université de Lausanne, Faculté des HEC, Institut de recherche en management.

[serval:BIB_6040C315EBA9]

1998

Book review of Francis Fukuyama (1994), Trust : The social virtues and the creation of prosperity, New York: The Free Press.

Usunier Jean-Claude, 1998/08/05. International Business Review.

[URN][serval:BIB_67474DD874AB]

Assessing consumer preferences in the context of new product diffusion

Cestre G., Darmon R.Y., 1998. International Journal of Research in Marketing, vol 15 (2) pp. 123-135. Peer-reviewed.

[serval:BIB_9212]

PME : Un besoin de formation en management ... et bien des questions. Published in "Guide de la PME", AGEFI

Cestre G., 1998..

[serval:BIB_9211]

1997

Estimer la valeur d'une étude marketing. Published in "Echos/Money" 2

Cestre G., 1997..

[serval:BIB_1FA93494735C]

Le capital-clients, nouvelle valeur de l'entreprise. Published in "Guide de la PME", AGEFI

Cestre G., 1997..

[serval:BIB_2368]

1996

Diffusion et innovativité: définition, modélisation et mesure

Cestre G., 1996. Recherche et Applications en Marketing, 11 (1) pp. 71-90. Peer-reviewed.

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Importance stratégique de l'information et rôle des bases de données en marketing

Cestre G., 1996. Die Unternehmung, 50 (3) pp. 163-169. Peer-reviewed.

[serval:BIB_4207]

L'identité d'un sport: l'exemple du volley-ball.

Catry B, Pinta H, 1996. Revue Française du Marketing, 159.

[serval:BIB_4217]

Le gouvernement de l'entreprise familiale

Catry, B., Buff, A. , 1996., Publi-Union Editions.

[serval:BIB_4218]

1995

Managing Crossborder Inter-institutional Cooperation

Cestre G., Bernasconi M., 1995. dans 55th Annual Meeting of the Academy of Management (AM), Vancouver. Peer-reviewed.

[serval:BIB_EC8DE0BED767]

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